CHICAGO, May 31, 2012 /PRNewswire/ -- Molson, Gretzky, MacLean - all names that evoke great hockey memories and represent the highest quality Canadian imports the U.S. has ever known. Serve them up together during the Stanley Cup® Final between the Los Angeles Kings® and the New Jersey Devils®, add in your own hockey-crazed buddies and you get the best Game Four-watching, beer-drinking, charity-benefiting party you could ever shake a stick at.
Molson Canadian, the official imported beer of the NHL®, is inviting fans 21 and older to take their hockey fandom to the next level by giving them the chance to bid on a once-in-a-lifetime experience to watch Game Four with an NHL® great as the Kings® and the Devils® battle for Lord Stanley's Cup®! Not only does the experience include talking shop with a hockey legend while enjoying the definitive Canadian lager, Molson Canadian, but the winning bidder will also receive travel and accommodations for themselves and three of their legal drinking age-friends as well as complimentary food and beverages to enjoy during the game - all for a good cause. The auctions can be found at www.molsoncanadianauction.com.
All of the proceeds of the auction will benefit the National Hockey League Foundation, which is the charitable arm of the NHL® and supports organizations and programs aimed at youths, which extend the core values of the game - commitment, perseverance and teamwork. The NHL® Foundation - through Hockey Fights Cancer, Hockey is for Everyone and NHL Green - is committed to social and environmental responsibility initiatives that preserve and protect the roots of the game, while expanding access to the sport and fighting a disease that continues to affect the greater hockey community.
"Molson Canadian and greats like Wayne Gretzky and John MacLean are true symbols of the best of Canada," said Tom Henehan, Molson Canadian brand manager. "During the most exciting time of the hockey season, we wanted to bring a few lucky fans together with either "The Great One" or John MacLean to enjoy a cold Molson Canadian while watching a Stanley Cup® Final game -- all while raising money for the National Hockey League Foundation."
Fans can check out www.molsoncanadianauction.com to bid on the two separate experiences, which will be fulfilled for Game Four of the Stanley Cup Final on Wednesday, June 6th. Details include:
- The auction will be live for five days, launching today at 1pm Eastern and ending on Tuesday, June 5th at 5:30pm Eastern
- The auctions are open to residents 21 and older in the 48 contiguous United States as well as Canada; winners must reside within 75 miles of a major airport
- The events will take place in a private room at a bar location close to each team's arena
- If the winners of the auctions are not from the Los Angeles area (for the Wayne Gretzky auction) or the New Jersey metro area (for the John MacLean auction), they and three (3) of their friends will be flown to the appropriate location to watch the game, and have one night hotel and grand transportation provided
- Each winner can invite up to eleven additional (11) friends to the event, but transportation, hotel and ground transportation will not be provided for those additional participants
The auction component is being managed on eBay by Auction Cause, a premier online auction management agency specializing in high-profile design, strategy, and cause marketing for corporations and nonprofits worldwide. For more information, visit AuctionCause.com.
About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as Miller64 and Sparks. The MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Lord Stanley's Cup is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2012. All Rights Reserved.
SOURCE MillerCoors
