OAKLAND, Calif., June 6, 2012 /PRNewswire/ -- Destination Saratoga, a committee of the Saratoga California Chamber of Commerce, with support from the city of Saratoga, has signed with The Placemaking Group for a digital marketing and public relations program that will include the design and development of two websites. One will be focused on visitor attraction, the other on economic development. In addition, a publicity and social media campaign will be conducted.
"The goal of the program is to increase tourism and get new businesses interested in locating in Saratoga," says Peggy Wynne Borgman, owner of Preston Wynne Spa and chair of the Chamber's Destination Saratoga committee.
Destination Saratoga is asking businesses to contribute to the marketing communication efforts with a $1,000 buy-in and a $300 per month subscription fee for at least 12 months. Cooper-Garrod Vineyard Winery, Cinnabar Winery, The Plumed Horse, Preston Wynne Spa and Bella Saratoga restaurant have already invested in the Destination Saratoga program.
The Placemaking Group, headquartered in the San Francisco Bay Area, has created and managed economic development and tourism marketing communication programs for several California cities and towns including Fairfield, Suisun City, Danville, Hercules, Carlsbad, downtown Napa, Atascadero, San Leandro and Castroville.
About Saratoga, California
Saratoga, California is tucked in the foothills of the Santa Cruz Mountains with proximity to San Francisco, San Jose and the Monterey Bay Area. It is known for its superb wineries, boutique shopping, a variety of dining choices and outdoor recreation. Architectural and cultural treasures such as Montalvo Arts Center, Hakone Gardens, the Foothill Club and Mountain Winery draw visitors from throughout the United States and the world.
About Placemaking Group
Placemaking Group, with offices in Oakland's City Center and Sacramento, California is a full service PR/marketing communications agency providing integrated branding, public relations and website development services to help its clients effectively position themselves, communicate their messages, and inspire their audiences to take action.
Placemaking Group clients include the American Iron & Steel Institute, McRoskey Mattress
Company, HFS Consultants, Clare Computer Solutions, The Renaissance School, The River District (Sacramento) and the Micronesian island of Kosrae. For more information, go to www.placemakinggroup.com, Twitter: @placemaking or call 510-835-7900, or in Sacramento, 916-448-2021.
SOURCE The Placemaking Group, LLC
