ATLANTA, Aug. 1, 2012 /PRNewswire/ --In an effort to celebrate the excitement and energy surrounding the kickoff of the 2012 college football season, The Collegiate Licensing Company (CLC), a division of IMG College, and NCAA Football today announced the launch of Pledge Your Allegiance for College Colors Day, an inaugural national spirit competition powered by ESPN.com.
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The website-based rivalry competition, which includes 165 participating colleges and universities and is an element of this year's 2012 College Colors Day celebration, is set to go LIVE beginning August 1 and will run through the entire month leading up to College Colors Day on August 31. Throughout the competition, standings will be tracked nationally, as well as by conference.
The winning institution will be crowned winner of the College Colors Day Spirit Cup and will receive $10,000 toward its general scholarship fund.
College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, August 31.
"We are excited to engage fans in the first-ever College Colors Day spirit rivalry competition on ESPN.com," said Catherine Gammon, Senior Vice President-Brand Development, The Collegiate Licensing Company, a division of IMG College. "We encourage all fans to cast their pledge and spread the word with fellow fans to ensure their favorite school is crowned the winner ofthe College Colors Day Spirit Cup."
In order to determine which school has the most loyal fan base, College football's 173 million fans are encouraged to visit www.espn.com/collegecolorsday to pledge their allegiance to their favorite college or university. All registrants are entered to win weekly $50 gift cards from ESPN Shop and one of two grand prizes including a $500 college shopping spree at ESPN Shop.
Fans are also encouraged to share the Pledge Your Allegiance for College Colors Day competition through Facebook.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.comor www.imgworld.com.
About NCAA Football
NCAA Football USA, Inc. represents a coalition of the American Football Coaches Association (AFCA), the Collegiate Commissioners Association (CCA), the Football Bowl Association (FBA), the National Association of Collegiate Directors of Athletics (NACDA), the National Collegiate Athletic Association (NCAA) and the National Football Foundation (NFF) and serves as the collective voice to promote college football. NCAA Football is managed by IMG College, a division of IMG Worldwide. For more information on NCAA Football, visit www.NCAAFootball.com.
SOURCE The Collegiate Licensing Company
