GLENDALE, Calif., Aug. 23, 2012 /PRNewswire-USNewswire/ -- be.group was honored for its marketing excellence with four awards in the 2012 National Mature Media Awards. The competition recognizes the nation's best marketing, communications, educational materials and programs for adults age 50 and older. It is the largest and most prestigious awards program of its kind.
"Our new marketing approach, which was launched last year as part of a major rebranding of our organization, puts those we serve at the center of all our efforts," said Dan Hutson, vice president of communications and marketing. "The story we have to tell is about the amazing successful aging experiences that residents have in our senior living communities."
be.group received Best of Show and a Gold for its be.yourself video in the Marketing & Communications category; a Gold in Publications/Editorial for be.magazine, a new twice-yearly periodical; a Silver for the magazine's graphic design in Art/Design; and a Silver for its marketing brochures in Marketing & Communications. A full list of this year's winners can be found here.
be.group, formerly known as Southern California Presbyterian Homes, was founded in 1955 to provide senior housing, health care and other supportive services to thousands of older adults throughout California.
Contact:
Dan Hutson
Vice President of Communications and Marketing
Dan.Hutson@thebegroup.org
(818) 247-0420, ext. 710
SOURCE be.group
