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PR Newswire
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Project Happiness Launches Hungry For Happiness Fundraising Initiative

Organization currently provides scholarship programs to schools and organizations in the United States and around the world

SAN FRANCISCO, Sept. 17, 2012 /PRNewswire-USNewswire/ -- Project Happiness, a 501(c)3 non-profit organization specializing in emotional resilience-building programs, announced today the launch of Hungry 4 Happiness, a viral grassroots fundraising campaign which combines a "chain" of dinner parties that will benefit Project Happiness through a platform that includes in-home promotion, social media outreach and blogger call-to-action.

The concept is simple: participants "plant a seed" by hosting a meal and a screening of the film Project Happiness for friends. Guests agree to make a donation to Project Happiness and to host their own screening party. With each meal, the reach of Project Happiness grows and expands to provide resources to schools around the world. 100% of the proceeds from the Hungry 4 Happiness campaign go directly to fund Project Happiness educational programs around the world.

Sponsors for Hungry 4 Happiness include: Laughing Man Worldwide, SOMA Magazine, ZICO, George Lucas Educational Foundation (Edutopia) Magazine, Coldwell Banker Commercial, YouTube, Oribe, Google for non-profits, and others.

Project Happiness provides each host with a screening toolkit (which includes gifts and promotions from participating sponsors) and a gift of a one year membership to 7 Doors to Happiness, Project Happiness' online course currently used by Stanford and the University of Southern California in their Science of Happiness course.

Via social media, hosts and guests are encouraged to tag a Tweet or Instagram photo of their Hungry 4 Happiness dinner with #h4h. Each tag will be entered into a drawing for a two month supply of ZICO Coconut Water, a sponsor of Hungry 4 Happiness.

ABOUT PROJECT HAPPINESS:
Project Happiness is a 501(c)3 non-profit organization specializing in emotional resilience-building programs that address the growing epidemics of depression, anxiety, and bullying around the world. The organization provides tools to manage the stress, depression, and suicides that are devastating families, schools and communities throughout the world.

Project Happiness programs are used by people of all ages and endorsed by public schools, private institutions and universities around the United States and the world. Drawn from research in positive psychology, neuroscience, and mindfulness, Project Happiness' scientifically proven strength-based approach teaches techniques to cultivate one's own authentic happiness. Using an interactive handbook, award-winning film, and innovative educational programs, Project Happiness is empowering children, families and communities to create happier, more meaningful lives.

In the first half of 2012 alone, Project Happiness provided scholarship programs to over 400 schools and 120 organizations around the world. In the same six months, materials were requested from 6 continents, 57 countries, and 49 U.S. states. For more information, visit hungry4happiness.org

SOURCE Project Happiness

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© 2012 PR Newswire
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