Lisa Baird will Keynote BMA Chicago September Event
CHICAGO, Sept. 24, 2012 /PRNewswire-USNewswire/ --The Business Marketing Association (BMA) Chicago will host Lisa Baird, chief marketing officer for the U.S. Olympic Committee (USOC), at its Marketing Innovators Luncheon Seminar "Keeping the Olympic Spirit Burning" on Tuesday, September 25, at the Standard Club. During this session, Baird will provide a behind-the-scene look at Team USA's sponsorship development, BtoB marketing challenges and innovative programs. Having just concluded the Summer Olympics in London, she will also share ways companies can keep the spirit of sponsorship alive through non-Olympic Games years and longer sales cycles.
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Baird was named CMO of the United States Olympic Committee (USOC) in January 2009 and currently directs the USOC's sales, marketing, events, licensing and digital media efforts. Since her arrival, she has signed more than $100 million in sponsorship revenue, including 14 corporate partners. Baird has also launched a number of innovative new marketing platforms, including a new website, mobile and tablet applications and a national fundraising campaign, "Raise Our Flag." In addition, she has been a public proponent for strengthening anti-ambush measures within the sports industry and sponsored a resolution to curb unfair advertising that targets U.S. Olympic sponsors.
Baird will be joined by special guest Conor Dwyer, Olympic gold medalist. Dwyer earned a gold medal at the 2012 Summer Olympics as a part of Team USA when he and teammates Ryan Lochte, Ricky Berens and Michael Phelps placed first in the 4x200-meter freestyle relay.
The event will begin with networking and an autograph table featuring Conor Dwyer at 10:45 a.m. with lunch and seminar commencing at 12 p.m. Lunch is $45 for BMA members, $65 for guests and $550 for a table of 10. For details and registration, visit www.bmachicago.org.
About Business Marketing Association Chicago
BMA Chicago is one of the Business Marketing Association's largest chapters, servingover 530business-marketing professionals through professional development, networking events and programs. BMA Chicago enhances critical thinking, communication and managerial skills by bringing our members face to face with the nation's top b-to-b marketing thinkers and practitioners.
Media Contacts:
Marla Schrager
Executive Director
marla.schrager@bmachicago.org
312-943-8040
Randy Pitzer
Chairman, Public Relations Committee
randolph.pitzer@sbcglobal.net
630-210-1631
SOURCE Business Marketing Association Chicago
