WASHINGTON (dpa-AFX) - Time Warner Cable (TWC) and The Madison Square Garden Co. (MSG) announced a long-term marketing partnership that will align TWC's 'Enjoy Better' brand campaign with concerts and sporting events taking place at The World's Most Famous Arena.
As part of the partnership, TWC is now the naming partner for the Concert Series at Madison Square Garden, as well as an Official Partner of the New York Knicks and the New York Rangers.
The partnership gives TWC a presence across MSG's sports, entertainment and media platforms, including the Arena's 7th Avenue and 8th Avenue outdoor marquees, digital signage within the building for events, features on GardenVision, the center-hung scoreboard, as well as integration across MSG's online properties.
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