(DGAP-Media / 09.01.2013 / 13:00)
SMARTRAC Presents 'The Path from Merchandise Visibility to Consumer
Experience'
Amsterdam, January 9, 2013 - SMARTRAC N.V., the leading developer,
manufacturer, and supplier of RFID transponders and inlays, announced that
it will provide visitors of the NRF Annual Convention & EXPO, Retail's BIG
Show, with an interactive retail experience area.
This year's experience will take visitors on 'the path from merchandise
visibility to consumer experience,' demonstrating the benefits of RFID and
NFC technologies from the ultimate supply chain and inventory management
solutions, all the way to applications for consumer acquisition,
experience, and retention. In a dedicated retail experience area, visitors
will have the opportunity to familiarize themselves with how RFID
technology benefits retailers, brand owners, and consumers.
Together with partners r-pac, Cellotape, Overheer Systems, Pittsfield ID,
and Thinaire(TM), SMARTRAC will be demonstrating the latest RFID and NFC
solutions for retail at booth 2059 from January 14 to 15, 2013.
SMARTRAC will also be showcasing the new WebLite UHF RFID tag designed for
retail EPC programs. The WebLite is a technological advance in both size
and performance, and is especially suited for item-level tagging and
identification where RFID tag space is limited and performance is of
critical importance.
r-pac International will showcase a variety of converted RFID products
including the newly announced WebLite hangtags and stickers. r-pac
personnel will be available to discuss retailer requirements and how they
have been assisting suppliers worldwide with their RFID tagging needs.
r-pac will further demonstrate their r-trac serialization management
platform, which is the engine for their worldwide service bureaus and
in-plant print and encode solutions. Experts in RFID will be available to
discuss retailer and brand owner needs and provide guidance in implementing
a successful RFID program.
Cellotape will be displaying an assortment of printed products that include
encoded NFC tags with variable printed data aligned with variable encoded
data. The products cover multiple industries from the tech world, through
table tents and smart poster tags to business cards. Cellotape will also be
demonstrating Tap4Mor stickers for use at the point of purchase (POP) and
point of sale (POS).
Overheer Systems will debut the new Reflect Mobile Checkout app. The
company's first customer-operated app for retail allows individuals to
check out from the store on their smartphones within a matter of moments.
At booth 2059, visitors will see how retailers need to bridge the gap
between online and brick-and-mortar sales.
The Pittsfield ID InMotion(TM) Retail Marketing system leverages SMARTRAC
inlays, enhances the customer experience, and captures the customer's
attention through interactive product pages, streaming video, augmented
reality, website links, and/or product information. The InMotion(TM) system
matches the actual motion of products handled by the customer with digital
advertising material, turning an ordinary shopping trip into an interactive
sales experience and providing retailers with actionable marketing insights
and reports. InMotion(TM) will also demonstrate an interactive multi-touch
experience to showcase products and lifestyle in a retail environment.
Thinaire(TM) will be displaying its scalable cloud-based marketing platform
that enables coordinated and relevant brand messages to come to life on a
person's smartphone.
For additional information about the NRF Annual Convention & EXPO, Retail's
BIG Show, visit http://events.nrf.com/annual2013.
About SMARTRAC(R):
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.
SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 4,000 employees and maintains
a global research and development, production, and sales network.
About r-pac:
r-pac is a global corporation with world headquarters in New York and
regional headquarters in Hong Kong, Singapore, and Europe. Since 1987,
r-pac is a vertical supplier of soft- and hard-line trims and packaging to
major global retailers and brand owners in multiple industries, including
apparel, electronics, home goods, CPG, FMCG, footwear, sporting goods, and
toys. In addition to delivering innovative branding and packaging
solutions, r-pac is leading the industry in item-level tagging for
manufacturers and retailers from source-to-store with RFID technology.
About Cellotape:
The Cellotape Companies, Cellotape Inc., Landmark Label, Cellotape PTE.
Ltd., and Tap4Mor, provides a host of creative solutions from Wine Labels
to Graphic Overlays to the most demanding Medical Applications and
Industries. The company tag line that 'Anything is Possible' is reflected
in the finished products to some of the most demanding graphic designs
surviving in demanding environmental conditions. Based on its vast
inventory of different materials, inks, and adhesives the company is able
to meet and exceed all customer requirements and expectations.
About Overheer Systems:
Overheer Systems provides turn-key item-level RFID solutions enabling
retailers to increase sales and giving healthcare unprecedented visibility
into inventory. The company's cloud-based applications in the Reflect RFID
Suite, comprises many specialized applications: Reflect Web, Reflect
Mobile, Reflect Fixed Reader, Reflect Print & Serialization, Reflect
Distribution, and the new Reflect Mobile Checkout.
About Pittsfield ID:
Pittsfield ID is a full service, global provider of brand identification
and brand associated technologies to the apparel and soft goods industries.
The company manufactures high quality woven and printed brand labels,
RFID/EAS solutions and flexible RFID software products. Pittsfield ID
supplies major brands and high volume programs while maintaining the
flexibility and personal customer service contact necessary to satisfy the
needs of customers large and small. The company's innovative label
solutions range from customer specific enhancements to process changes that
have improved label production methods worldwide.
About Thinaire(TM):
Thinaire has pioneered a scalable cloud-based marketing platform that
enables coordinated and relevant brand messages to come to life on a
person's smartphone using NFC and other mobile on-ramps. Thinaire's
platform supports all media forms: In-store media, magazines and
publications, digital place-based media networks, Out-of-Home media,
special events and messaging directly from the product. Thinaire's
cloud-based platform is designed to host branded experiences and
promotions; capturing all of the relevant data - both output and input -
that comes as a result of each shopper engagement.
If you have any questions, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler@smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV
Forward-looking statements:
All forward-looking statements contained in this press release are based on
assumptions, planning, and forecasts at the time of publication of this
press release. Forward-looking statements always involve uncertainties.
Business and economic risks and developments, the conduct of competitors,
political decisions, and other factors may cause the actual results to be
materially different from the assumptions, planning, and forecasts at the
time of publication of this press release. Therefore, SMARTRAC N.V. does
not assume any responsibility relating to forward-looking statements
contained in this press release. Furthermore, SMARTRAC N.V. does not assume
any obligation to update the forward-looking statements contained in this
press release.
End of Media Release
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Issuer: SMARTRAC N.V.
Key word(s): Enterprise
09.01.2013 Dissemination of a Press Release, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Netherlands
Phone: +31 20 30 50 157
Fax: +31 20 30 50 155
E-mail: investor.relations@smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHN
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP-Media
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198647 09.01.2013
(END) Dow Jones Newswires
January 09, 2013 07:00 ET (12:00 GMT)
© 2013 Dow Jones News
