DAYTONA BEACH, Fla., Jan. 26, 2013 /PRNewswire/ --GRAND-AM Road Racing today announced that Motorsport Marketing Associates (MMA), based in the UK, has again been retained as its UK & European PR and International Development Advisors, while Behrens Rhineheart Agency of Orlando, Fla., will continue outreach to Hispanic and Latin American markets.
Over the last year, MMA formed part of GRAND-AM's International Strategy led by Alana France, director of international development. MMA will continue to provide PR and Marketing support to GRAND-AM Road Racing, its U.S.-based race teams and series partners. MMA specializes in motorsport marketing, PR, economic research and the implementation of business strategies in global motorsport.
GRAND-AM encourages UK and European media to work with MMA in creating and generating media coverage for the Rolex 24 At Daytona and the GRAND-AM Rolex Series throughout the season.
Riccardo D'Anconia, managing director of Behrens Rhineheart, will spearhead the agency's GRAND-AM involvement, concentrating on radio and television news coverage of the Rolex Series.
"Motorsports Marketing Associates and Behrens Rhineheart stand out among others agencies for their wealth of contacts, industry knowledge in the market place and ability to leverage relationships," France said. "They are a great asset to our department, and will continue to grow interest in GRAND-AM worldwide."
SOURCE GRAND-AM Road Racing