NEW YORK, March 5, 2013 /PRNewswire/ --All across the country women are struggling with the problem of oily roots and dry, frayed ends. Experience rebalanced, luminous locks and soft to the touch hair with the NEW L'Oreal Professionnel In-Salon Mythic Oil Treatment Bar - a collection of customizable in-salon rituals developed to rejuvenate the life of your hair. The indulgent ritual is made complete with NEW L'Oreal Professionnel Mythic Oil Haircare Regimen, an at-home nourishing haircare collection with a weightless finish.
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These in-salon oil treatments are the first of its kind developed by L'Oreal Professionnel. They are completely customized to one's hair type and needs with a perfect mixture of powerful oil concentrates that will not weigh hair down. Inspired by ancient beauty rituals, the luxurious massage techniques accompanying the in-salon service allow ingredients to penetrate deeply into the hair and transport every woman to a truly relaxing place.
The Mythic Oil Treatment Bar is also personalized to each individual's needs and time constraints. The 5 minute Express Service offers the benefits of clarification, deep nourishment and color protection, while the 15 minute Indulgent Service combines all concentrates for a relaxing and rejuvenating hair experience.
Extend the benefits of your in-salon treatment at home with the Mythic Oil Haircare Regimen featuring the Nourishing Shampoo, Conditioner and Masque. All three items continue to balance the hair's natural oil levels where needed: cleansed at the root, nourished at the ends. Hair is left balanced and intensely nourished with luminous shine and feeling soft to the touch.
LAUNCH DATE: February 2013
AVAILABILITY: www.LPsalons.com
FACEBOOK PAGE: www.facebook.com/LOrealProUS
TWITTER: @LOrealProUS#MythicOil
SOURCE L'Oreal Professionnel
