NEW YORK, March 8, 2013 /PRNewswire/ -- It's no secret that among the world's top manufacturers the goal has long been profitability at any cost. What's not so widely known is that this often means designing things in a way that they actually fall apart thereby forcing customers to buy replacements. It's a process called "planned obsolescence" and one manufacturer, Flint and Tinder has had enough.
(Photo: http://photos.prnewswire.com/prnh/20130308/NY74077)
Eager to prove the point that it's time for customers to expect more from the companies they buy from, Flint and Tinder launched The 10-Year Hoodie yesterday at 3PM on Kickstarter.com. This premium sweatshirt is designed to last a lifetime, guaranteed for ten years, and backed with FREE MENDING.
In order to make the minimums required, Flint and Tinder, America's first high-volume domestically produced men's underwear maker was hoping to pre-sell just $50,000 worth.Within hours they blew past that goal, selling $100K+ worth of sweatshirts in what watchers are predicting might possibly be Kickstarter's first $1M fashion campaign!
The sweatshirt, available in red, navy, army green, grey, and black, is built to last and is made with a rare 100% cotton 18 oz. all-weather knit spun in such a way that it actually gets softer with wear and lasts through a lifetime of washing. The fleece inside the garment is made of 3-end yarns spun together to create a stronger quality. Flint and Tinder found the last standing manufacturer of this fabric right here in America.
"Manufacturing products here in the USA all the way down to the cotton and thread is tricky," explains Flint and Tinder founder, Jake Bronstein, "but it also allows us to do things other makers can't -' fixing a product like this, if we have to, in the very same factory where it was made in the first place. People are excited."
The company further confirms that with every 1,000 pairs of underwear sold per month; at least one sustainable job is added within America's supply chain. Never could Bronstein have imagined Kickstarter would help him achieve his funding goal so quickly. To learn more about the hoodie, or see the video that's driving sales go to: http://www.kickstarter.com/projects/jakehimself/the-10-year-hoodie-built-for-life-backed-for-a-dec
SOURCE Flint and Tinder
