NEEDHAM, MA -- (Marketwire) -- 03/12/13 -- Visual IQ, the leading cross channel marketing attribution software provider, today announced that Shane McAndrew has joined the company in the role of Vice President of Client Services. In this role, McAndrew will help leading brand and agency clients maximize the benefits realized from marketing attribution and optimization, as well as ensure the successful deployment, training and usage of the IQ Intelligence Suite of marketing attribution software products.
McAndrew brings more than fifteen years of experience to this role, with specialized experience in the digital marketing and analytics industry. Most recently, McAndrew served as the Senior Vice President of Performance and Marketing for Engauge, a full service digital agency based in Atlanta. Prior to Engauge, McAndrew spent three years overseeing client services and accounts for an analytics software startup called Optas, located near Boston. Previously, he held various analytics and client service roles at Yahoo! and Digitas.
"Shane has a deep understanding of the digital analytics industry from both the client and agency sides," said Manu Mathew, Co-Founder & CEO of Visual IQ. "As more brands and agencies fully embrace marketing attribution, we need a professional with Shane's significant expertise to help our clients derive the maximum value of the IQ Intelligence Suite, and we're thrilled that they will benefit from his experience."
"As more marketing organizations adopt attribution management, the industry is at a critical turning point," said McAndrew. "Since the advent of the attribution industry, Visual IQ's talented team has been at the forefront of thought leadership and innovative product development. I look forward to continuing and driving forward the company's legacy of delivering impressive results for our clients."
McAndrew, who will work out of the company's Needham, Mass. headquarters, received a degree in Finance from the University of Massachusetts, Amherst.
About Visual IQ
Visual IQ produces the world's most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix -- both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ can be reached at info@visualiq.com or by visiting www.visualiq.com.
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Katelyn Holbrook
Version 2.0 Communications for Visual IQ
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