SAO PAULO, March 28, 2013 /PRNewswire/ -- Attitude-Digital, the Attitude Group's digital arm, has completed its initial structuring with the integration of the companies Pixit, Tino Comunicacao and Media Interactive. The agency is now accelerating its non-organic growth through attracting digital agencies based in RS, PR, SC, MG, GO and BA.
Attitude-Digital, which closed its first year of operations with net revenue of R$11 million, will give priority to attracting fast-growing agencies (mobility, social networks, gamification and e-commerce.
"In Brazil, we are fully prepared for accelerated organic growth through the provision of digital communications services to our clients, especially in Rio de Janeiro and Sao Paulo. As part of our global strategy of increasing revenue from emerging markets and the digital sector, in the first half of 2013, we intend to approach clients based in several Brazilian state capitals and the interior of Sao Paulo state, where there are excellent opportunities for mergers and operational integration," explained Mauricio Costa, Attitude-Digital's CEO and former CMO of Publicis Modem.
According to the Brazilian Association of Digital Agencies (ABRADi), Brazil's 3,094 digital agencies recorded revenue of R$2.2 billion in 2012 (excluding media purchases). Most of these agencies operate outside Sao Paulo and Rio de Janeiro and some are already negotiating with a view to joining Attitude-Digital.
"We are exercising our entrepreneurship model, seeking to motivate current leaders to grow organically and encourage new entrepreneurs to integrate businesses in order to create value for the partners. We will soon begin licensing our unparalleled multi-stakeholder platform, another stage in our journey towards building one of the largest independent global integrated communications groups," concluded Attitude Group's CEO, Rodolfo Zabisky.
Contact:
Mauricio Costa
mauricio.costa@attitude-digital.com
+55(11)3529-3877
SOURCE Attitude-Digital
