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GlobeNewswire (Europe)
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InvestmentPitch: Northland Capital Markets Initiates Coverage on Pulse Beverage Corp (OTCQB:PLSB) with an Outperform Rating - Video Research Alert on InvestmentPitch.com

Vancouver, British Columbia, July 24, 2013 - Northland Capital Markets has initiated coverage on Pulse Beverage Corp (OTCQB:PLSB). Analyst Reed Anderson gives the company an outperform rating, and a 12 month target price of $2.25, a premium of 114% to the $1.05 price the day the report was issued.

InvestmentPitch.com has produced a "video research alert" about Pulse Beverage based on this report. If this link is not enabled, please visit www.InvestmentPitch.com and enter "Pulse Beverage" in the search box.

Pulse Beverage is a rapidly growing company focused on niche beverage markets. They sell ready-to-drink beverages in two key categories: lemonades and functional beverages.

The company is one of the very few offering an all-natural lemonade, marketed under the Cabana brand. Their functional beverage, sold under the PULSE name, is currently available in three formulas: men's health, women's health and heart health.

Consumers are increasingly demanding beverages that are healthy, nutritious and convenient.

Pulse has the benefit of incorporating patented liposome nano-dispersion technology, originally developed by healthcare giant Baxter, that allows the body to absorb nutrients at a high rate, helping to differentiate from products such as Vitaminwater.

National distribution is typically realized in three or four years, while Pulse has been able to establish a national network of distributors in a little over a year. They currently have over 90 distri9butors covering 44 states, Mexico, Canada, Panama and Bermuda. In addition to new formulations, Pulse is targeting international growth in key emerging markets like China.

Northland Capital Markets believes it's highly probable that Pulse will be acquired by a much larger player within the next 5 years.

Analyst Reed Anderson stated, "Pulse Beverage sales, we estimate, are on track to grow from $2.3 million in 2012 to $5.3 million in 2013 and $21.9 million in 2014. Importantly, the company is nearly cash flow positive today and volume and growth are the primary determinants of valuation in the beverage industry, especially for niche players."

The company currently trades at $1.10, below the $2.25 target price, and with 51.4 million shares outstanding, the company is capitalized at $56 million.

For more information about the company, please visit www.pulsebeverage.com, or contact Bob Yates President & CEO at 720-382-5476 or email ryates@pulsebeverage.com..

Investor relations for Pulse Beverage is handled by Lance Beckham at Acorn Management Partners, who can be reached at 678-368-4012 or by email at lbeckham@acornmanagementpartners.com.

For more information about Northland Capital Markets or to obtain a copy of their research, please visit the company's website www.northlandcapitalmarkets.com or call 612-851-5900.

About InvestmentPitch

InvestmentPitch.com, a multimedia company that provides a combined solution for creating and hosting financial video content, and distributing it across multiple platforms to investors and financial professionals, specializes in producing three minute videos based on news releases and research reports.

CONTACT:
InvestmentPitch.com
Barry Morgan, CFO
bmorgan@investmentpitch.com





This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: InvestmentPitch via Thomson Reuters ONE

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© 2013 GlobeNewswire (Europe)
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