High Fashion Meets Business Gadget Bag - Florian London Turn to Kickstarter

LONDON, September 6, 2013 /PRNewswire/ --

Florian London launches second collection of high-quality leather handbags on Kickstarter. Each bag boasts functionality with organized compartments for all of her devices.

High fashion handbag company, Florian London, is launching its 2^nd line of handbags on Kickstarter. Providing today's women the ability to store and organize their belongings whilst staying fashionable. Funding for the new line will open up production and fulfillment avenues globally.

"Organisation and functionality became the main focus of the brand after discovering that 89% of women could not find handbags that suited their lifestyle. Handbags commonly offered were either trendy or functional, but none were the perfect blend of the two," says founder John Edwards. "Equipped with our passion for design, we embarked on a mission to create truly luxurious leather handbags where great design meets practicality."

Inside each Florian London handbag is a variety of intelligently placed compartments for quick, organised storing and retrieving. Every model features pockets for a smartphone, a wallet, coins and a key hook that helps ladies reclaim wasted time digging for them. Larger models feature easy storage for a tablet and up to a 13-inch laptop.

Edwards' affinity for design has brought the new Florian London line of handbags to a heightened level. Each piece is made of naturally tanned Italian leather and lined with an exclusive Alice in Wonderland print to celebrate their British heritage. The clasp's design was inspired by the iconic old English castle gates, keeping belongings safe and secure. The models in this new line vary runway-ready clutches to city shopper totes.

With fashion designers unable to turn to the banks for funding, Florian London has turned to Crowdfunding to make this truly remarkable collection. Rewards for financial backers on Kickstarter range from having their name displayed on their website for £1, a small coin purse for £15, all the way to the Leather tote for £250. While the Kickstarter project is live, backers enjoy these items from the new line at a significant discount from the full retail price (up to £100 off).

To learn more about Florian London or place an order, visit http://kck.st/16VQ8ud on or before Oct 4 2013, when the campaign ends. After this date the 2013 collection will be available at http://www.florianlondon.com.

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