AUBURN HILLS, Mich., Nov. 7, 2013 /PRNewswire/ --
- Ram Truck Brand to Honor Florida Farmers on November 9 at the University of Florida Homecoming Football Game
The Ram Truck brand andChrysler Group LLC's Southeast Business Center (SEBC) continue tohighlight theYear of theFarmer on November 9 by promotingfarming and agriculture in the football arena.
Ram Truck will be the presenting sponsorof theFarmer Appreciation initiative on November 9 withbacking from the Department of Agriculture, University of Florida (UF)Institute of Food and Agricultural Sciences and Florida Dairy Farmers.UF will celebrate their agricultural-themed homecoming game as the Florida Gators take on Vanderbilt. All game day activities are aimed at raising awareness of farming and showing support for the agricultural community in Florida.
"Ram has been a long-time supporter ofthe farming community,and our current year-long celebration of the farmer has been a chance for us to give back to this vital community," saidRobert Hegbloom, Director -Ram Truck Brand."Whenour SEBC teamed up withprominent agriculturaluniversities and brands in the Southeast, we knew the Ram brandhad tobe involved."
As part of their sponsorship,Ramcreated a contest asking children in grades K-6 todesign a postercentered on the theme "Florida Farmers Grow My Community." Ramalso provided a select number of half-priced football tickets tofarmers and people involved in the agriculture industry for the Homecoming football game.
Ram game day festivitieswill kick-off withan on-field presentation honoring the Southeast Farmer of the Year. Two farmers who own Ram trucks will be honored during half-timewith a video on the game board thattellstheir stories.And Gator FanFestwill be agricultural-themed, with a mock milking cow and other educational displays featuring Florida agriculture.
In addition, the Ram team will be on site to showcase its Ram branded trailer and multi-vehicle truck display. Football fans will enjoy interactive games, prizes and free giveaways. Ram product specialists willanswer truck questions and give truck tours. One lucky truck tour participant will win atailgate-themed grand prize package including an autographed football signed by Coach Muschamp,Gator merchandise from the team store, two UF logo tailgate chairs, a UF logo blanketand a VIP Gator Experience for two at the 2014 season opener vs Idahocomplete withtwo game tickets, pre-game hospitality and pre-game sideline experience.
"The University of Florida Farmer Appreciation event is our second Ram-sponsoredprogram of the season, and we are thrilled with this latest opportunity," said Al Gardner, Director - Chrysler Group LLC's Southeast BusinessCenter. "During last month'sNC State game,we reachedmore than56,000 fans with our agricultural messages, so we look forward to reaching out to another large groupthis weekend to sharejust how important our local farm families are to our communities."
The Ram brand and the SEBCare committed to supportingAmerican farmers in the Southeastern United States. Spreading the word at football games has proven to be an effectiveway todrive homethe importance of local farming communities.The SEBC will continue their agricultural missionagain on November 23 when the Florida Gators take on the Georgia Southern Eagles.
Additional information about the Ram Truck brand and the 2013 Year of the Farmer is available at http://www.ramtrucks.com/KeepPlowing.
SOURCE Chrysler Group LLC
