NEW ORLEANS, Jan. 25, 2014 /PRNewswire/ -- Consumers shopping for used cars on DriveChicago.com are five times more likely to submit sales leads to dealers when a Carfax Report is provided, according to the Chicago Automobile Trade Association. The findings are the result of a three month trial offered by DriveChicago.com following a new partnership between CATA and Carfax.
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"DriveChicago.com is focused on delivering high-quality leads to Chicago's new-car dealers and the partnership with Carfax helped us deliver more leads per site visitor," said Mark Bilek, director of communications and technology for the Chicago Automobile Trade Association. "In addition, site visitors could be more confident when submitting leads because they were able to access the vehicle's history."
DriveChicago.com automatically links Carfax Reports run by dealers to their inventory listed on the popular used car shopping site. With a single mouse click, potential buyers can view the full Carfax Report to help them buy with more confidence. As part of the partnership, Carfax and CATA are working together to help educate used car buyers and sellers on the importance of researching a vehicle's history and promote the availability of Carfax Reports on DriveChicago.com.
"CATA's findings are music to the ears of Carfax-subscribing dealers who use DriveChicago.com," said Larry Gamache, communications director at Carfax. "In fact, these lead results are identical to the ones published recently by Dataium in their independent study. It's further proof that Carfax helps dealers sell more cars by giving online shoppers more confidence."
For more information about the CATA's partnership with Carfax, contact Mark Bilek, general manager of DriveChicago.com, at mbilek@drivechicago.com.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.
About DriveChicago.com (www.drivechicago.com)
DriveChicago is owned and operated by the Chicago Automobile Trade Association. It is a local vehicle shopping portal that lists the new- and used-vehicle inventory of the CATA's 400+ dealer members. DriveChicago.com has been helping car buyers in Chicago connect with new-car dealers since 2000. For more information please visitwww.drivechicago.com.
About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports' are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage' dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com. Carfax was recently acquired by IHS Inc. (NYSE: IHS).
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SOURCE Carfax
