YORBA LINDA, Calif., Feb. 7, 2014 /PRNewswire/ -- John Force Racing and PEAK® Antifreeze and BlueDEF® Diesel Exhaust Fluid teamed up at the 54th annual Circle K NHRA Winternationals today to announce that PEAK has joined the 18-time National Hot Rod Association® Mello Yello championship team as a major associate sponsor. The multi-year sponsorship agreement will include PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid branding on all three JFR Funny Cars and the JFR Top Fuel Dragster, as well as team uniforms and haulers.
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"We are excited to add PEAK and BlueDEF to the John Force Racing team. We pride ourselves on treating all of our sponsors like family for more than three decades. Bringing PEAK and BlueDEF into the family will make us stronger in 2014 and for many years to come. We have had a lot of conversations about the future and I know this will be a great deal for everyone," said John Force, 16-time NHRA Funny Car champion and CEO of John Force Racing, Inc.
PEAK has been actively involved in motorsports for more than 30 years, showcasing the excellence and competitive quality of its products through the NHRA, NASCAR, and other motorsports series important to its customers. In 2013, PEAK entered into a multi-year agreement with the NHRA, naming PEAK Antifreeze, BlueDEF Diesel Exhaust Fluid, and HERCULINER® truck bed liner kits as official sponsors of the NHRA. Additionally, in 2013 PEAK kicked off its Sportsman's program with NHRA championship drivers, including Jay Payne, Duane Shields, Dan Fletcher and Sherman Adcock.
"We're proud to expand our support of the NHRA and its fans through our new relationship with John Force Racing," said Bryan Emrich, Chief Marketing Officer for Old World Industries, which includes PEAK and BlueDEF brands. "Partnering with JFR, a respected organization with a history of success, was a natural fit for PEAK, BlueDEF and our family of automotive products. We're looking forward to a longstanding, winning relationship together."
About John Force Racing
John Force Racing, Inc., based in Yorba Linda, Calif., and Indianapolis, Ind., is a professional sports dynasty, one that has earned 18 Mello Yello championships and claimed 225 professional tour victories. Led by team owner and driver John Force, a 16-time Funny Car Champion, 1996 Driver of the Year for all of American motor racing, and 2011 International Motorsports Hall of Fame inductee JFR is additionally comprised of Robert Hight, driver of the Auto Club Ford Mustang, 2009 Funny Car Champion and 2005 NHRA Rookie of the Year; Courtney Force, driver of the Traxxas Ford Mustang and 2012 NHRA Rookie of the Year and Brittany Force driver of the Castrol EDGE Top Fuel Dragster and 2013 NHRA Rookie of the Year. For more information, please visit johnforceracing.com.
About Old World Industries
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer and commercial product markets in more than 50 countries worldwide. Old World's brands include a full line of PEAK® automotive products including Antifreeze, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and equipment; SIERRA® Antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE' Premium Wiper Blades; and HERCULINER® Truck Bed Liner Kits. For more information, please visit peakauto.com and BlueDEF.com.
SOURCE Old World Industries, LLC
