Version 2.3 of Comptel Social Links equips communications service providers with greater operational intelligence, to drive a consistent customer experience and business success
Comptel Corporation (NASDAQ OMX Helsinki: CTL1V) today announced the availability of a new version of its world-leading predictive analytics software product. Comptel Social Links 2.3 gives communications service providers (CSPs) the capabilities they need to derive the most value out of their network, customer and other data, and run their technical and commercial operations more intelligently—ensuring business success.
With Comptel Social Links, CSPs can improve and automate the quality and efficiency of every-day decision-making; this includes optimising the customer experience before subscribers might churn or network failures occur, improving revenue management with faster leakage recognition and maximising ROI from targeted marketing campaigns. Comptel's unmatched predictive accuracy and machine-learning methods enable CSPs to make the right, timely, personalised actions, better anticipate individual customers' demands with minimal effort and efficiently achieve their business goals.
Key Facts
- Comptel Social Links has been implemented by some of the industry's leading CSPs across the globe, including Robi Axiata. Built by highly skilled engineers and data scientists, Comptel Social Links is comprised of business applications with off-the-shelf analytics models to monetise the entire customer lifecycle and improve CSPs' product and service profitability. With integrated Social Network Analysis, the product has outperformed CSPs' competing or existing solutions in more than 90 percent of cases when measured by the prediction accuracy.
- Comptel's customers have enjoyed the following benefits after adopting the predictive analytics product:
- 25 percent churn reduction in a specific target group
- 75 percent of potential churners from the top 10 percent of customers identified
- 93+ percent of all failing network elements from the top 10% of all network elements found
- 14x higher hit-rate in a product marketing campaign
- 400,000€ revenue increase from a single marketing campaign
Supporting Quote
- "Big Data offers a significant opportunity for CSPs looking to transform into true, customer-centric companies," said Ms. Ulla Koivukoski, senior vice president, Analytics Business Unit, Comptel. "Our next generation of analytics software is designed to help operators clearly distill the knowledge available to them and transform it into contextual intelligence, so they can easily take this leap. When combining predictive and real-time analytics with automated actions, CSPs can be well on their way to effectively making the most of their resources and investments, innovating new offers, winning the hearts and minds of subscribers and achieving their business objectives."
Resources
- For more information about Comptel, visit www.comptel.com. Learn more about the company's customer interaction automation solutions including its predictive analytics offering.
- Comptel will be attending Mobile World Congress, taking place 24-27 February in Barcelona, Spain. To arrange a meeting with the company, contact comptel.marketing@comptel.com, or visit Hall 5, Stand 5F41 during the event.
- Connect with Comptel on its blog, Compelling Conversations on OSS, and on Google+, Twitter and LinkedIn.
Tags
Comptel, OSS, Comptel Social Links, analytics, machine-learning, predictive analytics, Ulla Koivukoski, Analytics Business Unit, Robi Axiata, Mobile World Congress, customer interaction automation, Big Data, communications service providers, CSPs, Social Network Analysis, customer experience, operational intelligence, contextual intelligence, marketing, churn
About Comptel Corporation
Since 1986, Comptel has helped more than 290 service providers across 87 countries meet over one billion subscribers' communications and infotainment needs. Comptel's solutions are built on an Event Analysis - Action strategic framework that leverages the company's strengths in collecting and analysing Big Data and turning intelligence into opportunities in real time. Comptel's service fulfillment, mediation, charging and policy control, and advanced predictive analytics products with implementation and professional services enable service providers to automate customer interactions and other business decisions, to create revenue, reduce costs and lessen churn. Comptel has a global team of more than 600 professionals, and net sales were EUR 82.4 million in 2012. For more information, visit www.comptel.com.
Contacts:
Comptel Corporation
Steve Hateley, +44 118 929 4211
Head of Marketing
Steve.Hateley@comptel.com
or
March Communications
Beth Brenner, +1 617-960-9875
comptel@marchpr.com
