VALENCIA, Calif., March 17, 2014 /PRNewswire/ --Oxygen magazine, (oxygenmag.com), one of world's leading fitness magazines for women, is expanding its content to include the wildly popular functional-fitness trend. Functional fitness refers to training your body as one integrated unit for real-life situations, and women have been embracing it in droves.
The magazine, which was recently acquired by Active Interest Media (aimmedia.com), will remain true to its proven formula of providingsolid fitness programs, practical fat-loss solutions, andnutrition and healthy recipes geared toward busy,active women, but it will now expand its content to reach a wider marketplace. Beginning with the April issue, Oxygen enthusiasts can look forward to morefunctional fitness and bodyweight-training routines as well as time-efficient home workouts and clean, easy recipes that nurture the Oxygen lifestyle. New departments include "Cardio Bonus," "Smart Snacking," and much more. Featured on itscover will be well-knownmodelssuch asNicole Wilkins and Amanda Latona as well as those newer to the fitness industry.
At the helm of the new, evolving Oxygen is Diane Hart,an experienced editor-in-chief who is well-known in the fitness industry, having spent four years as Oxygen's executive editor and two years as its editor-in-chief of special issue publications and digital content. "It's an exciting time to drive this well-trusted brand to a new level, and I am confident Oxygen's loyal readers and advertisers will embrace our commitment to make Oxygen the best in its category," Hart says.
Since AIMs acquisition in November, Oxygen has seen an increase in traffic across all platforms. The magazine's reach now reflects a 60 percent increase and Facebook "Likes" have jumped by 1,055 percent.
About Active Interest Media:
Active Interest Media (www.aimmedia.com) publishes some of the country's leading consumer enthusiast magazines, including Yoga Journal, Backpacker, Muscle & Performance, MuscleMag, The Box, Mud & Obstacle and more. AIM's magazines reach more than 10 million readers in 85 countries around the world.
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SOURCE Oxygen magazine; Active Interest Media
