NEW YORK, May 9, 2014 /PRNewswire/ --Last night, viewers and fans were greeted by a surprise host of Jimmy Kimmel Live. At the scheduled start of the show, Kimmel's cast and crew, including Guillermo, were nowhere to be found. Kimmel was shocked to find them backstage, mesmerized by Oscar-winning actress and coffee lover Penelope Cruz and Nespresso VertuoLine' coffee.
After only one sip, Kimmel was captivated by the coffee and surrendered his hosting duties for the evening, allowing him to relax and savor his Nespresso with Penelope Cruz. Visit http://bit.ly/jimmyjoins to find out what happened.
This approach is part of a Nespresso-branded integration to celebrate the launch of the revolutionary new VertuoLine system. "We are thrilled to partner with Jimmy Kimmel Live and integrate Kimmel's humor and voice into our VertuoLine marketing efforts, as well as leverage the current conversation surrounding late night TV hosts," said Guillaume Le Cunff, Global Marketing Director, Nestle Nespresso SA.
"Nespresso VertuoLine was specifically designed to meet the taste preferences of the North American coffee drinker," said Frederic Levy, President, Nespresso USA. "This partnership will help us reach a larger U.S. audience, introduce us to new fans and further increase our brand awareness among coffee lovers in the single-serve coffee market."
Nespresso, the worldwide pioneer and reference in premium portioned coffee, launched the revolutionary VertuoLine system this past February. It is the first Nespresso machine to brew American style large-cup coffee and authentic espresso both topped with a silky and generous crema - delicious options for every taste on set.
"Jimmy Kimmel Liveis all about producing the best quality content for our audience," said Doug DeLuca, Jimmy Kimmel Live's Co-Executive Producer. "Thanks to this unique integration with Nespresso, our viewers will have the opportunity to see Jimmy Kimmel and Penelope Cruz in a funny and compelling opening to the show."
Viewers can visithttp://bit.ly/jimmyjoins to view the integration as well as several additional short viral video vignettes featuring Jimmy Kimmel and Penelope Cruz.
For more information on Nespresso VertuoLine, visit www.nespresso-us.com.
Contact Information:
Jackie Hull
646-658-3811
Jackie.Hull@nespresso.com
Alexandra Schrecengost
212-445-8108
ASchrecengost@webershandwick.com
About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Nespresso is involved in every aspect of the coffee value chain, from the coffee tree to the coffee cup, allowing the brand to guarantee consumers unsurpassed coffee quality in every cup of Nespresso coffee. In 2003, Nespresso put in place its own unique AAA Sustainable Quality' Program, developed in collaboration with the Rainforest Alliance. The program seeks to ensure the highest quality and sustainability in coffee sourcing, while helping to improve the standard of living for farmers and their families. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 9,500 employees. In 2013, it operated a global retail network of over 320 exclusive Boutiques. For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com.
About "JIMMY KIMMEL LIVE"(Weeknights at 11:35|10:35c on ABC)
Jimmy Kimmel serves as host and executive producer ofEmmy nominated"Jimmy Kimmel Live," ABC's late-night talk show."Jimmy Kimmel Live" is well known for its huge viral video successes with 1.5 billion views on YouTube alone. Some of Kimmel's most popular comedy bits include - Mean Tweets, Lie Witness News,Jimmy's Twerk Fail Prank, Unnecessary Censorship, YouTube Challenge, The Baby Bachelor, Movie: The Movie,Handsome Men's Club,Jimmy Kimmel Lie Detective and music videos like "I (Wanna) Channing All Over Your Tatum" and a Blurred Lines parody with Robin Thicke, Pharrell, Jimmy and his security guard Guillermo."Jimmy Kimmel Live"broadcasts from Disney's El Capitan Theater, located on Hollywood Boulevard in the heart of theWalk of Fame. This location gives the showunique character that Jimmy showcases regularly by interacting with the local superheroes parading along the boulevard and challengingtourists outsideto participate inlivecomedy bits.Jimmy Kimmel and Jill Leiderman serve as executive producers. Jason Schrift, Douglas DeLuca and Erin Irwin serve as co-executive producers. "Jimmy Kimmel Live" is shot live in front of a studio audience and produced by Jackhole Industries in association with ABC Studios.For more info go to jimmykimmellive.com or Facebook.com/jimmykimmellive. You can also follow Jimmy's personal twitter account - @jimmykimmel. Kimmel
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SOURCE Nespresso
