NEW YORK, June 4, 2014 /PRNewswire/ --MRM//McCann, a global customer experience-marketing agency, announced the winner of their third annual 'MRM//McCann I Am' "Cannes-test". Cody Barz, Assistant Account Executive at MRM//McCann Detroit, received the good news at an agency meeting in Detroit yesterday where CEO Michael McLaren surprised him with a video announcement.
Contestants submitted a series of up to ten posts on Instagram representing why they should be selected as the person who best embodies 'MRM//McCann I Am'. Entries were scored for passion, creativity, idea, presentation and content.
The top five finalists were awarded certificates, and acknowledged by the agency for their passion and energy for the brand. Additional finalists included:
- Christian Endecott, Junior Copywriter, MRM//McCann Frankfurt
- Gabriela Rudea, Account Supervisor, E/OU MRM Sao Paulo
- Jessica Petrelli Cicerone, Trainee of Creation, E/OU MRM Sao Paulo
- Justin Schlaffer, Junior Copywriter, MRM//McCann Princeton
Cody took first prize with flare-showing his creativity and "super-power" passion for MRM//McCann.
View Cody's winning entry, along with the finalists HERE!
The global agency-wide contest was open to MRM//McCann full-time employees aged 28 and under (born after June 21, 1984, per Festival criteria for Young Lion status) - and someone who has never attended the festival. Cody's grand prize includes an all-expense paid trip to the2014 Cannes Lions International Festival of Creativity.
Round One judges included Hank Summy, President, MRM//McCann North America & Global Commerce; Debbie Smith, CEO, MRM Meteorite; Miho Shiozaki, President, MRM//McCann Tokyo; Antonio Pacheco, General Creative Director, MRM//McCann Spain; Eduardo Rodrigues, EVP/COO, E/OU MRM; and Sue Geramian, SVP, Global Brand Communications. The Grand Prize selection was ultimately chosen by MRM//McCann CEO, Michael McLaren.
"Every year, this competition gets bigger and better," said McLaren. "I'm inspired by the creativity and passion demonstrated throughout the submissions of our young participants. It makes me proud to be part of the agency team. I can't wait to follow Cody's blog from Cannes."
As part of Cody's responsibilities for winning the contest, he will create an "MRM//McCann I Am" blog and post regularly about his adventure from beginning to end. Upon returning home, he will be writing a reflection on "What MRM//McCann Can Learn from Cannes Lions 2014".
About MRM//McCann
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (IPG). We simplify the complex-helping our clients navigate, transform and gain competitive advantage within today's multidimensional, digitally driven world. We achieve this through creative ideas born at the intersection of technology solutions, measurable performance and our unique understanding of people. This philosophy guides our approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit www.mrm-mccann.com.
Contacts:
Sue R.E. Geramian
SVP, Global Brand Communications
t/ (646) 865-6041
e/ sue.geramian@mrm-mccann.com
Erin Hughes
Manager, Global Brand Communications
t/ (646) 865-3308
e/ erin.hughes@mrm-mccann.com
Photo - http://photos.prnewswire.com/prnh/20140604/94564
SOURCE MRM//McCann
