CANNES, France, June 16, 2014 /PRNewswire/ --On the first day of the Cannes Lions Festival of Creativity 2014, Ogilvy & Mather has won a Grand Prix in the Direct category for OgilvyOne London's 'Magic of Flying' British Airways initiative, as well as two prestigious Creative Effectiveness Lions, out of a total of seven Lions awarded. They are for Ogilvy & Mather Brasil's Dove 'Real Beauty Sketches', and Ogilvy & Mather London's 'Travel Yourself Interesting' Expedia campaign.
In a landmark first Grand Prix for OgilvyOne London, 'Magic of Flying' ran on digital outdoor screens at various London locations in 2013. Using custom built surveillance technology, every time a British Airways flight flew overhead a little boy stood up onscreen and pointed at the sky, while the flight number and destination of the plane appeared beside him in real time.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said:"This is Outdoor 2.0. What you're seeing is the future for billboard technology. Well done to our clients and our London team. It takes huge courage to make this idea fly."
This year, Ogilvy & Mather has doubled its haul of Creative Effectiveness Lions since 2013, when the agency took home its first ever Creative Effectiveness Lion for Ogilvy & Mather Sydney's 'Share a Coke'.
Dove 'Real Beauty Sketches' - which was the single most awarded Ogilvy & Mather campaign of 2013 with 19 Lions to its name - is now the most viral ad of all time with over 135 million views. The campaign sparked growth in Dove's biggest categories in all four markets.At last year's Festival it also took home a Titanium Grand Prix and Integrated Gold Lion, while Ogilvy Brasil was crowned Agency of the Year.
'Travel Yourself Interesting' was launched in 2012 by Ogilvy & Mather London for Expedia, demonstrating the wealth of weird and wonderful interesting things you can learn while traveling. The campaign resulted in an 8 growth in bookings value in the UK, and 33 in France.
Tham Khai Meng added: "The results for the Dove and Expedia campaigns are jaw dropping. They're both great brand platforms that allow outstanding work to really flourish. Thank you to both clients for their formidable support."
On the first day of the Cannes Lions Festival Ogilvy & Mather took home 1 Grand Prix, 2 Creative Effectiveness, 7 Gold, 7 Silver, and 19 Bronze Lions (please see full breakdown in the table below).
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie's World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visithttp://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
Agency of the Year Accolades
- O&M winner of Global Network of the Year at the One Show in 2014.
- O&M winner of LIA Network of the Year in 2013.
- O&M named Cannes Lions Network of the Year for two consecutive years (2012 and 2013).
- O&M named Effie's World's Most Effective Agency Network for two consecutive years (2012 and 2013).
- O&M winner of the Clio Awards Network of the Year for two consecutive years (2012 and 2013).
- O&M Brasil (São Paulo) named North American Grand Effie winner at the 2014 Effie Awards.
- Ogilvy & Mather Paris recognized as Agency of the Year at the Webby Awards and Most Awarded Advertising Agency by the D&AD Awards in 2014.
- O&M Mumbai named Effie's World's Most Effective Individual Agency Office for two consecutive years (2012 and 2013).
- O&M North America winner of Most Effective Agency Network for two consecutive years (2012 and 2013).
- O&M Brasil (São Paulo)named Cannes Lions Agency of the Year 2013.
- O&M New York was named North America's Most Effective Individual Agency Office in 2013.
- O&M London Press Agency of the Year, 2013 Campaign BIG awards.
- O&M London Radio Agency of the Year, 2013 Campaign BIG awards.
Facts & Figures
- 24,600 total employees across the world
- 126 countries
- 538 offices
- More than 50 languages
- The number one agency in four out of the five BRIC countries: Brazil, China, India and South Africa.
- 98 clients in five or more countries
- 8,000 digital specialists worldwide
Cannes 2013 Creative Awards:
- Network of the Year 2013 (and 2012)
- Ogilvy Brasil Agency of the Year 2013
- 155 Lions globally (first agency to win over 100 Lions in 1 year)
- 4 Grand Prix (including Titanium & Integrated)
- 1 Creative Effectiveness Award
- 37 Gold Lions
- 46 Silver Lions
- 67 Bronze Lions
OGILVY WINNERS - MONDAY 16TH JUNE | ||||||||
Title | Product | Advertiser | Award | Entrant | EntrantCoTown | EntrantCountry | EntrantNetworkName | EntrantHoldingCompany |
CREATIVE EFFECTIVENESS | ||||||||
DOVE REAL BEAUTY SKETCHES | DOVE MASTERBRAND | UNILEVER | Creative Effectiveness Lion | OGILVY BRASIL | São Paulo | BRAZIL | OGILVY & MATHER | WPP |
EXPEDIA - TRAVEL YOURSELF INTERESTING | EXPEDIA | EXPEDIA | Creative Effectiveness Lion | OGILVY & MATHER ADVERTISING | London | UNITED KINGDOM | OGILVY & MATHER | WPP |
PROMO & ACTIVATION | ||||||||
MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | Gold Lion | OGILVYONE LONDON | UNITED KINGDOM | OGILVY & MATHER | WPP | |
THE AUTOCOMPLETE TRUTH | GENDER EQUALITY | UN WOMEN | Gold Lion | MEMAC OGILVY | Dubai | UNITED ARAB EMIRATES | OGILVY & MATHER | WPP |
THE AUTOCOMPLETE TRUTH | GENDER EQUALITY | UN WOMEN | Gold Lion | MEMAC OGILVY | Dubai | UNITED ARAB EMIRATES | OGILVY & MATHER | WPP |
THE HAIR FEST | HAIR DONATION | CASA DE LA AMISTAD | Silver Lion | OGILVY & MATHER | Mexico City | MEXICO | OGILVY & MATHER | WPP |
THE HAIR FEST | HAIR DONATION | CASA DE LA AMISTAD | Silver Lion | OGILVY & MATHER | Mexico City | MEXICO | OGILVY & MATHER | WPP |
THE AUTOCOMPLETE TRUTH | GENDER EQUALITY | UN WOMEN | Silver Lion | MEMAC OGILVY | Dubai | UNITED ARAB EMIRATES | OGILVY & MATHER | WPP |
THE LIONFISH INVASION. TERRIBLY DELICIOUS | THE LIONFISH INVASION | COLOMBIA'S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES | Silver Lion | GEOMETRY GLOBAL | Bogotá | COLOMBIA | OGILVY & MATHER | WPP |
BALD CARTOONS | NGO | GRAACC | Bronze Lion | OGILVY BRASIL | São Paulo | BRAZIL | OGILVY & MATHER | WPP |
MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | Bronze Lion | OGILVYONE LONDON | UNITED KINGDOM | OGILVY & MATHER | WPP | |
MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | Bronze Lion | OGILVYONE LONDON | UNITED KINGDOM | OGILVY & MATHER | WPP | |
RETURN OF THE ASHES | CARAN DACHE & FOREST CONTROL | HHK INTERTRADE | Bronze Lion | OGILVY & MATHER | Bangkok | THAILAND | OGILVY & MATHER | WPP |
LIVE TOY TRAFFIC | BBURAGO TOY CARS | LA JUGUETERÃA | Bronze Lion | OGILVY GUATEMALA | GUATEMALA | OGILVY & MATHER | WPP | |
VROOM RING BOOM | CLARO | CLARO | Bronze Lion | OGILVY GUATEMALA | GUATEMALA | OGILVY & MATHER | WPP | |
MAKING CLOTHING DONATION INSTANTLY REWARDING | DONATION BOX | CHINA FOUNDATION FOR POVERTY ALLEVIATION | Bronze Lion | OGILVY BEIJING | CHINA | OGILVY & MATHER | WPP | |
CLARO EXTRA MINUTES | PREPAID SERVICE | CLARO COSTA RICA | Bronze Lion | OGILVY & MATHER COSTA RICA | San Jose | COSTA RICA | OGILVY & MATHER | WPP |
THE LIONFISH INVASION. TERRIBLY DELICIOUS | THE LIONFISH INVASION | COLOMBIA'S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES | Bronze Lion | GEOMETRY GLOBAL | Bogotá | COLOMBIA | OGILVY & MATHER | WPP |
DIRECT | ||||||||
MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | Grand Prix | OGILVYONE LONDON | London | UNITED KINGDOM | OGILVY & MATHER | WPP |
RAISING VOICES | COLEGIO LAS LOMAS ORAL | COLEGIO LAS LOMAS ORAL | Gold Lion | OGILVY & MATHER ARGENTINA | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
VROOM RING BOOM | CLARO | CLARO | Gold Lion | OGILVY GUATEMALA | Guatemala City | GUATEMALA | OGILVY & MATHER | WPP |
PR | ||||||||
BALD CARTOONS | NGO | GRAACC | Gold Lion | OGILVY BRASIL | São Paulo | BRAZIL | OGILVY & MATHER | WPP |
THE AUTOCOMPLETE TRUTH | GENDER EQUALITY | UN WOMEN | Gold Lion | MEMAC OGILVY | Dubai | UNITED ARAB EMIRATES | OGILVY & MATHER | WPP |
GOOGLE 'REUNION' | GOOGLE SEARCH | GOOGLE, INDIA | Silver Lion | OGILVY & MATHER INDIA | Mumbai | INDIA | OGILVY & MATHER | WPP |
THE HAIR FEST | HAIR DONATION | CASA DE LA AMISTAD | Silver Lion | OGILVY & MATHER | Mexico City | MEXICO | OGILVY & MATHER | WPP |
POLISH DIACRITICS CAMPAIGN | POLISH LANGUAGE | POLISH ACADEMY OF SCIENCES | Silver Lion | OGILVY & MATHER ADVERTISING | Warsaw | POLAND | OGILVY & MATHER | WPP |
DAD'S PREGNANT TOO | HUGGIES | KIMBERLY CLARK | Bronze Lion | OGILVY & MATHER ARGENTINA | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
DAD'S PREGNANT TOO | HUGGIES | KIMBERLY CLARK | Bronze Lion | OGILVY & MATHER ARGENTINA | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
WHY BRING A CHILD INTO THIS WORLD? | UNILEVER BRAND GLOBAL | UNILEVER | Bronze Lion | DAVID | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | SOL DE JANEIRO | Bronze Lion | OGILVY BRASIL | São Paulo | BRAZIL | OGILVY & MATHER | WPP |
TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | SOL DE JANEIRO | Bronze Lion | OGILVY BRASIL | São Paulo | BRAZIL | OGILVY & MATHER | WPP |
GOOGLE 'REUNION' | GOOGLE SEARCH | GOOGLE, INDIA | Bronze Lion | OGILVY & MATHER INDIA | Mumbai | INDIA | OGILVY & MATHER | WPP |
MESSAGE BARTER | THE AKANKSHA FOUNDATION SCHOOLS | THE AKANKSHA FOUNDATION | Bronze Lion | OGILVY & MATHER INDIA | Mumbai | INDIA | OGILVY & MATHER | WPP |
UNGROUNDED: AN INNOVATION LAB IN THE SKY | BRITISH AIRWAYS | BRITISH AIRWAYS | Bronze Lion | OGILVY NEW YORK | New York | USA | OGILVY & MATHER | WPP |
GIVING | TRUEMOVE H | REAL MOVE CO. | Bronze Lion | OGILVY & MATHER | Bangkok | THAILAND | OGILVY & MATHER | WPP |
RAIN FOR SALE | RAINWATER OF LLORO | THE COCA-COLA COMPANY | Bronze Lion | OGILVY & MATHER COLOMBIA | Bogotá | COLOMBIA | OGILVY & MATHER | WPP |
SOURCE Ogilvy & Mather
