CANNES, France, June 17, 2014 /PRNewswire/ --OgilvyOne London's 'Magic of Flying' and Ogilvy Brasil's 'Bald Cartoons' have both taken home Gold Lions in the Outdoor and Media categories respectively at the second day of this year's Cannes Lions Festival, bringing the network's total to 70 Lions to date.
OgilvyOne London's British Airways campaign, 'Magic of Flying', picked up three Gold Lions today, with two in the Media category and one in Outdoor, bringing its total to seven Lions won at the Festival in days one and two alone. Its haul includes 1 Grand Prix, 4 Gold, and 2 Bronze Lions.
Meanwhile, 'Bald Cartoons' - created by Ogilvy Brasil for GRAACC, the children's cancer institute - has garnered 5 Lions so far at the 2014 Festival, including a Gold Lion in the Outdoor category today, and a Gold in PR yesterday.
The initiative saw more than 40 children's cartoons - including Garfield, Snoopy, Hello Kitty, and Popeye - become bald in support of children with cancer. Special episodes aired on TV, alongside content in newspapers, featuring the 'Bald Cartoons', driving home the message that children with cancer deserve to be seen like any other child.
91% of Brazilians on social media supported the campaign, which impacted 230 million people. The campaign has picked up 5 Lions so far at the Festival, including 2 Gold, 1 Silver, and 2 Bronze.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: "It is so gratifying to see great work take off with the judges as well as the public at large, as OgilvyOne London's work for British Airways has. Their hard work and pioneering use of technology reminds once again of the magic of flying. And while BA has us flying high, I'm moved by the quiet empathy and humanity of the Gold Lion winning Bald Cartoons work that our São Paulo office produced. Kids don't need a ribbon-sick children don't need a ribbon - they need understanding, dignity, and care. This work exemplifies both. I'm grateful to the Cannes Lions for recognising these great campaigns."
Today Ogilvy & Mather won a total of 4 Gold Lions, 11 Silver Lions, and 19 Bronze Lions. (Please see the table below for a full breakdown of results).
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie's World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
Agency of the Year Accolades
- O&M winner of Global Network of the Year at the One Show in 2014.
- O&M winner of LIA Network of the Year in 2013.
- O&M named Cannes Lions Network of the Year for two consecutive years (2012 and 2013).
- O&M named Effie's World's Most Effective Agency Network for two consecutive years (2012 and 2013).
- O&M winner of the Clio Awards Network of the Year for two consecutive years (2012 and 2013).
- O&M Brasil (São Paulo) named North American Grand Effie winner at the 2014 Effie Awards.
- Ogilvy & Mather Paris recognized as Agency of the Year at the Webby Awards and Most Awarded Advertising Agency by the D&AD Awards in 2014.
- O&M Mumbai named Effie's World's Most Effective Individual Agency Office for two consecutive years (2012 and 2013).
- O&M North America winner of Most Effective Agency Network for two consecutive years (2012 and 2013).
- O&M Brasil (São Paulo) named Cannes Lions Agency of the Year 2013.
- O&M New York was named North America's Most Effective Individual Agency Office in 2013.
- O&M London Press Agency of the Year, 2013 Campaign BIG awards.
- O&M London Radio Agency of the Year, 2013 Campaign BIG awards.
Facts & Figures
- 24,600 total employees across the world
- 126 countries
- 538 offices
- More than 50 languages
- The number one agency in four out of the five BRIC countries: Brazil, China, India and South Africa.
- 98 clients in five or more countries
- 8,000 digital specialists worldwide
Cannes 2013 Creative Awards:
- Network of the Year 2013 (and 2012)
- Ogilvy Brasil Agency of the Year 2013
- 155 Lions globally (first agency to win over 100 Lions in 1 year)
- 4 Grand Prix (including Titanium & Integrated)
- 1 Creative Effectiveness Award
- 37 Gold Lions
- 46 Silver Lions
- 67 Bronze Lions
OGILVY WINNERS - TUESDAY 17TH JUNE | ||||||||
Title | Product | Advertiser | Award | Entrant | EntrantCoTown | EntrantCountry | EntrantNetworkName | EntrantHoldingCompany |
MOBILE | ||||||||
BABOLAT PLAY | CONNECTED TENNIS RACKET AND TENNIS SOCIAL NETWORK | BABOLAT | Silver Lion | OGILVY FRANCE | Paris | FRANCE | OGILVY & MATHER | WPP |
BABOLAT PLAY | CONNECTED TENNIS RACKET AND TENNIS SOCIAL NETWORK | BABOLAT | Silver Lion | OGILVY FRANCE | Paris | FRANCE | OGILVY & MATHER | WPP |
MOVIE EMOJI | SINGTEL MIO TV | SINGTEL | Silver Lion | OGILVY & MATHER SINGAPORE | Singapore | SINGAPORE | OGILVY & MATHER | WPP |
MOON | ING DIRECT | ING DIRECT | Silver Lion | OGILVYONE | Madrid | SPAIN | OGILVY & MATHER | WPP |
MEDIA | ||||||||
MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | Gold Lion | OGILVYONE LONDON | London | UNITED KINGDOM | OGILVY & MATHER | WPP |
MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | Gold Lion | OGILVYONE LONDON | London | UNITED KINGDOM | OGILVY & MATHER | WPP |
THE GRAND THEFT | MODEL MAKERS FAIR | REED EXHIBITIONS VIENNA | Silver Lion | OGILVY & MATHER VIENNA | Vienna | AUSTRIA | OGILVY & MATHER | WPP |
BALD CARTOONS | NGO | GRAACC | Silver Lion | OGILVY BRASIL | Sao Paulo | BRAZIL | OGILVY & MATHER | WPP |
WHY BRING A CHILD INTO THIS WORLD? | UNILEVER BRAND GLOBAL | UNILEVER | Silver Lion | DAVID | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
DUPE | WATER UTILITIES | YARRA VALLEY WATER | Bronze Lion | OGILVY MELBOURNE | Melbourne | AUSTRALIA | OGILVY & MATHER | WPP |
DUPE | WATER UTILITIES | YARRA VALLEY WATER | Bronze Lion | OGILVY MELBOURNE | Melbourne | AUSTRALIA | OGILVY & MATHER | WPP |
MESSAGE BARTER | THE AKANKSHA FOUNDATION SCHOOLS | THE AKANKSHA FOUNDATION | Bronze Lion | OGILVY & MATHER INDIA | Mumbai | INDIA | OGILVY & MATHER | WPP |
RESCUE RADIO, THE RESCUE CONTINUES | RESCUE RADIO | SAWA MNINJAH | Bronze Lion | MEMAC OGILVY | Dubai | UNITED ARAB EMIRATES | OGILVY & MATHER | WPP |
REAL LIFE | INSURANCE PRODUCTS/SERVICES | ALLIANZ | Bronze Lion | OGILVY FRANCE | Paris | FRANCE | OGILVY & MATHER | WPP |
RAISING VOICES | COLEGIO LAS LOMAS ORAL | COLEGIO LAS LOMAS ORAL | Bronze Lion | OGILVY & MATHER ARGENTINA | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
RAISING VOICES | COLEGIO LAS LOMAS ORAL | COLEGIO LAS LOMAS ORAL | Bronze Lion | OGILVY & MATHER ARGENTINA | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
THE BEAUTY PATCH | DOVE MASTERBRAND | UNILEVER | Bronze Lion | OGILVY BRASIL | Sao Paulo | BRAZIL | OGILVY & MATHER | WPP |
BALD CARTOONS | NGO | GRAACC | Bronze Lion | OGILVY BRASIL | Sao Paulo | BRAZIL | OGILVY & MATHER | WPP |
MOVIE EMOJI | SINGTEL MIO TV | SINGTEL | Bronze Lion | OGILVY & MATHER SINGAPORE | Singapore | SINGAPORE | OGILVY & MATHER | WPP |
TRAVEL YOUR TWEET INTERESTING | EXPEDIA | EXPEDIA | Bronze Lion | OGILVY & MATHER LONDON | London | UNITED KINGDOM | OGILVY & MATHER | WPP |
TRAVEL YOUR TWEET INTERESTING | EXPEDIA | EXPEDIA | Bronze Lion | OGILVY & MATHER LONDON | London | UNITED KINGDOM | OGILVY & MATHER | WPP |
DILL - THE RESTAURANT. | SUPERMARKETS | LIDL | Bronze Lion | INGO | Stockholm | SWEDEN | ** Mixed ownership | Independent / other |
OUTDOOR | ||||||||
MAGIC OF FLYING | BRITISH AIRWAYS | BRITISH AIRWAYS | Gold Lion | OGILVYONE LONDON | London | UNITED KINGDOM | OGILVY & MATHER | WPP |
BALD CARTOONS | NGO | GRAACC | Gold Lion | OGILVY BRASIL | Sao Paulo | BRAZIL | OGILVY & MATHER | WPP |
DA VINCI, VAN GOGH, WOOD, MAGRITTE | TOY STORE | LEGO / HAMLEYS | Silver Lion Campaign | GEOMETRY GLOBAL | Hong Kong | HONG KONG | - no network - | WPP |
COUPLE, WOMAN, MAN | COCA-COLA MINI CAN 0.15L | COCA-COLA GERMANY | Silver Lion Campaign | OGILVY GERMANY | Berlin | GERMANY | OGILVY & MATHER | WPP |
TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | SOL DE JANEIRO | Silver Lion | OGILVY BRASIL | Sao Paulo | BRAZIL | OGILVY & MATHER | WPP |
AIR-OIL | PHILIPS AIR FRYER | PHILIPS | Silver Lion | OGILVY & MATHER SINGAPORE | Singapore | SINGAPORE | OGILVY & MATHER | WPP |
COKE RAINBOW BILLBOARD | COCA-COLA | COCA-COLA | Bronze Lion | OGILVY & MATHER | Sydney | AUSTRALIA | OGILVY & MATHER | WPP |
AMIA BOOTH | AMIA (ASOCIACIîN MUTUAL ISRAELITA ARGENTINA) | AMIA (ASOCIACIîN MUTUAL ISRAELITA ARGENTINA) | Bronze Lion | OGILVY & MATHER ARGENTINA | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
JOHANNESBURG, CAPE TOWN, DURBAN | TOUAREG | VOLKSWAGEN SOUTH AFRICA | Bronze Lion Campaign | OGILVY & MATHER CAPE TOWN | Cape Town | SOUTH AFRICA | OGILVY & MATHER | WPP |
MEET ME AT THE HOUSE, PICKING UP MY WIFE, I'M GOING TO JAMES | VOLKSWAGEN | VOLKSWAGEN SOUTH AFRICA | Bronze Lion Campaign | OGILVY & MATHER CAPE TOWN | Cape Town | SOUTH AFRICA | OGILVY & MATHER | WPP |
COKE RAINBOW BILLBOARD | COCA-COLA | COCA-COLA | Bronze Lion | OGILVY & MATHER | Sydney | AUSTRALIA | OGILVY & MATHER | WPP |
AMIA BOOTH | AMIA (ASOCIACIîN MUTUAL ISRAELITA ARGENTINA) | AMIA (ASOCIACIîN MUTUAL ISRAELITA ARGENTINA) | Bronze Lion | OGILVY & MATHER ARGENTINA | Buenos Aires | ARGENTINA | OGILVY & MATHER | WPP |
SOURCE Ogilvy & Mather
