NEW YORK, July 9, 2014 /PRNewswire/ --
WHEN:
Wednesday, July 9
10 am - 6 pm
WHERE:
Broadway Plaza, Times Square NYC
Between W 42nd & 43rd Street
New York, NY 10036
WHAT:
Wendy's is passing the microphone to fans to let them sing their hearts out for the return of its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken. Pretzel bun fans will be able to create a music video singing love song lyrics that have been "pretzelfied" to share online with their pretzel groupies.
On Wednesday, July 9, from 10 am - 6 pm, Wendy's is bringing a karaoke booth to the heart of Times Square, where consumers may get a chance to:
- Create a music video singing a pretzel love song from Wendy's television commercial.
- Interact with best-selling R&B group Boyz II Men, who will stop by to surprise a few lucky fans to serenade the pretzel bun.
- Share their music video on Facebook and Twitter with PretzelLoveSongs and receive a $5 gift card to enjoy Wendy's Pretzel Bacon Cheeseburger and Pretzel Pub Chicken.
- Invite pretzel fans all over to join the conversation with PretzelLoveSongs and watch videos at http://WendysPretzelKaraoke.videobooth.tv.
Sandwiches available at participating Wendy's.
ABOUT WENDY'S PRETZELLOVESONGS CAMPAIGN:
With the return of the pretzel bun, Wendy's is asking consumers to share their joy of being reunited with their beloved bun on social channels with the hashtag PretzelLoveSongs. Wendy's is turning the most love-filled social media posts into lyrics of full-fledged songs performed in a series of music videos. Boyz II Men will bring their legendary slow jams to dramatize consumers' passionate pretzel bun reunion in the second video of Wendy's PretzelLoveSongs digital campaign, launching online July 10.
ABOUT THE WENDY'S COMPANY
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 29 countries and U.S. territories worldwide. For more information, visit www.wendys.com or www.aboutwendys.com.
MEDIA CONTACT:
Janna Chapman
Ketchum On Behalf of Wendy's
404.879.9159
Janna.Chapman@ketchum.com
Photo - http://photos.prnewswire.com/prnh/20140708/125323
SOURCE The Wendy-s Company
