NEW YORK, July15, 2014 /PRNewswire/ --Everyday Health, Inc. (NYSE: EVDY), a leading digital health and wellness company, announced today a content and marketing solution partnership betweenits property MedPageTodayandSERMO,the number one social network for physicians. Through this partnership,MedPageToday's award-winning health care content will be syndicated across the SERMOplatform, the most engaged physician-only social community.
MedPageTodayis the most trusted and reliable source for clinical and policy coverage that directly affects the practices of health care professionals. TheMedPageTodaycontent will serve as a key resource and conversation starter for theSERMOsocial communitywhere members can collaborate on cases and exchange observations to improve patient care, discuss drugs and devices and share information on new therapies and innovation. In addition to syndicating its content, MedPage Today will develop and distribute a newsletter program to driveSERMOmembers to engage withMedPage Todaycontent on the platform.
The partnership will provide marketers with unparalleled reachtoapproximatelyhalf of all verified U.S. physicians across 75 specializations. Marketing opportunities will be available on MedPage Today'scontent on brand-safe pages within the SERMO platform. The new partnership will also allow for comprehensive list-match and engagements ofMedPage Today'scustom marketing programs involving the SERMO physician social network.
"MedPageToday'spartnership with SERMO has significantly expanded the U.S. physician audience that engages with our content," said Ben Wolin, CEO and Co-Founder, Everyday Health. "In addition to bringing marketers increased value, we look forward to playing a role in facilitating high-level discussion and analysis of important medical and health care issues."
"MedPageTodayis the premier source of news for medical professionals, and we're delighted to be able to offerSERMOmembers access toMedPageTodaycontent directly on the platform,"said Peter Kirk, CEO ofSERMO."We anticipate this integration will foster deep discussion, exciting new insights and collaboration amongSERMO'sphysician community."
About SERMO
SERMO is theUS'sleadingsocialnetworkfor physicians. With over 270,000 verified U.S. physicians from96 specialties and subspecialties, SERMO facilitates clinical collaboration, knowledge sharing and discussion throughout 40 percent of the American medical community. Sermo is a meeting of medical minds; it's the virtual meeting place forphysicianswhere they are free to engage with otherphysiciansregardingeverything that's important to them in the business and practice of medicine.
Founded in 2005, SERMO's vision is to providephysicianswith asafe, privateand trusted platform forfree and open discussions. By harnessing the collective wisdom of physicians tosolve patient cases, SERMOalsoenables medical crowdsourcing and thus the accelerated advancement of medicine.To learn more about Sermo, visitwww.sermo.com.
AboutMedPage Today
MedPage Today, a property of Everyday Health, Inc. (NYSE: EVDY), provides health care professionals with broad, timely and relevant news coverage that directly affects their practices. Reaching more thanhalfof all U.S. physicians,MedPage Today'sclinical and policy coverage of evidence-based medicine makes it the trusted and reliable source for medical news. With the largest full-time staff of healthcare journalists in the professional space, theMedPage Todayteam is dedicatedto enhancing the lives of health care professionals and their patients through the use of practical tools and educational resources
About Everyday Health, Inc.
Everyday Health is a leading provider of digital health and wellness solutions. Everyday Health combines premier digital content from leading health brands with sophisticated data and analytics technology to provide a highly personalized and differentiated content experience toitsusers. During 2013, an estimated average of 43 million consumers and 500,000 healthcare professionals, including one-third of all U.S. physicians, engaged with Everyday Health's health and wellness properties each month across multiple channels, including the web, mobile devices, video and social media.
Logo - http://photos.prnewswire.com/prnh/20101112/NY00568LOGO
Logo - http://photos.prnewswire.com/prnh/20140714/126891
Logo - http://photos.prnewswire.com/prnh/20110317/NY67235LOGO
SOURCE Everyday Health, Inc.
