Safeway expands partnership with Truett-Hurst -- Taking 3 new listings

HEALDSBURG, Calif., Aug. 4,2014 /PRNewswire/ -- Truett-Hurst, Inc. (NASDAQ: THST), announced today that beginning September 2014, national Safeway Stores will be adding several Truett-Hurst wines to their listings.

Safeway launched Truett-Hurst's Evocative Wrapped Wine series in 2013 to national success. Adding to their existing line of wrapped wines Safeway will now include the Bewitched Reserve Pinot Noir a reserve level Russian River Valley ("RRV") Pinot Noir which will supplement the current listings for the wrapped RRV Pinot Noir (Suggested Retail Price ("SRP") $25) and Chardonnay (SRP $20.) The Bewitched Reserve Pinot Noir is a barrel selection from winemaker, Virginia Lambrix' s various RRV sources blended to become an ultimately seductive representation of the renown Pinot Noir region (SRP $45.)

The Wrapped series extension includes an additional Curious Beasts label. The Curious Beasts red wine has been the most successful of the Wrapped line of wines both nationally and internationally. The new listing will be a Curious Beasts Chardonnay (SRP $15.)

The re-launch of the classic Napa Valley brand, Stonegate established in 1973 will be executed exclusively by Safeway nationally! In line with its heritage, the Stonegate Cabernet Sauvignon is sourced from an outstanding property in the Rutherford appellation of the Napa Valley. Bottled with a rich new label design created by Truett-Hurst's creative director, Kevin Shaw, Stonegate will retail in limited supply at (SRP $35.)

Phillip L. Hurst, co-Founder and CEO of Truett-Hurst, Inc., commented, "Safeway has been an amazing partner for over two years - First, with the Evocative Wrap innovation, then with the world's first paper wine bottle, PaperBoy and now with ongoing line extensions and new product introductions."

ABOUT SAFEWAY
Safeway Inc., which operatesSafeway, Vons, Pavilions, Randalls, Tom Thumb, and Carrs stores, is a Fortune 100 company and one of the largest food and drug retailers inthe United Stateswith sales of$36.1 billionin 2013. The company operates 1,332 stores in 20 states and theDistrict of Columbia, 13 distribution centers, 19 manufacturing plants, and employs approximately 138,000 employees. The company's common stock is traded on theNew York Stock Exchangeunder the symbol SWY. For more information, please visit www.Safeway.com.

ABOUT TRUETT-HURST, INC.
Truett-Hurst, Inc. (NASDAQ: THST, www.truetthurstinc.com) is a holding company and its sole asset is the controlling equity interest in H.D.D. LLC., an innovative and fast-growing super-premium, ultra-premium and luxury wine sales, marketing and production company based in the acclaimed Dry Creek and Russian River Valleys of Sonoma County, California. Truett-Hurst, Inc. is an "emerging growth company" as defined in the JOBS Act and following the public offering, will take advantage of certain exemptions from various reporting requirements applicable to other public companies. Truett-Hurst, Inc. is headquartered in Healdsburg, California.

For further information: Truett-Hurst, Inc., Paul A. Forgue, Chief Financial Officer and Chief Operating Officer. Phone: [phone], Fax: [phone], Email: [e-mail], or Truett-Hurst, Inc., Wil Lindgren, Director of Reporting and Finance, Phone: [phone], Fax: [phone], Email: [e-mail]

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SOURCE Truett-Hurst, Inc.