DUBLIN, Sept. 24, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Branded Packaged Produce and Salads: U.S. Market Trends" report to their offering.
http://photos.prnewswire.com/prnh/20130307/600769
Wasabi arugula, cilantro, chipotle. Soba noodles and quinoa. Chia seeds and brown sugar-coated pumpkin seeds. Applewood smoked bacon and Genoa salami. Such unexpected ingredients featured in greens and salad mixes, salad kits, and particularly salad bowls are driving brand trial, commanding higher price points, and boosting overall sales in this market. Exotic blends, products with an international flair, and restaurant-inspired recipes are among the new products featured in Branded Packaged Produce and Salads: US. Market Trends.
The most compelling development is the increasing use of protein-rich foods and ingredients, particularly poultry, smoked meats, and cheeses in salad kits and salad bowls as marketers respond to consumers desire to incorporate more protein into their diets, a trend that is borne out by findings from proprietary consumer surveys. Other evolving consumer trends are propelling this market as well: the attempt to eat more fruits and vegetables and a growing interest in fresh foods and clean eating. And, of course, convenience remains a key factor in the appeal of packaged produce.
The report estimates that sales of branded packaged produce through all retail channels increased by a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013 to reach $5.6 billion. While the Fresh Express and Dole brands together make up about 40% of IRI-tracked sales of refrigerated fresh-cut salads, private label is a formidable presence, with store brands accounting for nearly 40%.
The report conservatively forecasts a CAGR for this category of 4.6% through 2018, when sales are expected to approach $7 billion. Higher sales volume, higher prices, and consumer demand are key factors in this projection.
Report Methodology
The information contained in this report was obtained from primary and secondary research. Primary research includes January/February 2014 proprietary survey. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.
This analysis of consumer trends also relies on cross-tabulations of data compiled by Simmons, New York, NY. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. Also featured are psychographic insights from Experian Marketing Services regarding U.S. households that are consumers of bagged/packaged salads and other types of fresh produce.
Estimates of market size and company performance are based primarily on sales data from IRI for multi- outlet (MULO), which represents sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries; government sources, including the USDA's Economic Research Service; data trade associations such as United Fresh Produce Association; and trade publications.
Key Topics Covered:
Chapter 1 Executive Summary
Chapter 2 The Market
Chapter 3 The Marketers
Chapter 4 Product Trends
Chapter 5 The Consumer: Demographic Indicators for Use/Resistance
For more information visit http://www.researchandmarkets.com/research/bmqn3l/branded_packaged
Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net
