PORT-LOUIS, Mauritius, September 26, 2014 /PRNewswire/ --
WeDo Digital-Making Mauritius Buzz
It was such a long-awaited event and it finally came to life: the Video Production Department of Property Finder Ltd., Wedo Digital has successfully unveiled its website a few days ago. WeDo Digital was formed based on the insight that there was a lack of rich local online content in Mauritius. The internet is here and we're all aware of how to use it, but do we really know how to capitalize on this ever-changing media from a brand perspective?
Launched in early 2014 by Delphine Taylor, Greg Charoux and Neil Crespy, WeDo Digital, an online content agency, was created with the objective of generating rich content for Mauritian brands, and giving them the wings to buzz in the digital arena.
The journey began when Greg, an advertiser with a knack for brand strategy, met Neil, a video-maker with a passion for big ideas. What came next was the biggest Ping-Pong match of ideas that eventually lead to the birth of WeDo Digital.
WeDo believes that content is king and that if consumers don't buy your content, they won't buy your brand. In this day and age, consumers are expecting much more from the brands they decide to champion. Brands need to engage with their consumers in an interactive, appealing way that encourages conversation and rich content...and that's what WeDo does. According to Greg Charoux: "WeDo ensures that viewers live an experience, that they feel an emotion and that they feel like they're part of a movement."
WeDo specializes in supplying rich content in the form of video, infographics and images. The agency ties this together through a digital content strategy that combines all of the content into one targeted action plan using the best online tools to share their messages.
The WeDo Process
Step 1: Immersion understanding the brief, the brand and its consumers.
Step 2: Ideas, generating rich ideas with the share factor (ideas that viewers would like and share).
Step 3: Sharing, choosing which digital media platforms to use to best reach the target market.
Why using Online Video Marketing?
Life has turned into a fast and busy anthill where people are becoming more web savvy on the Internet. In fact, watching online video is how customers are spending their time around the world and Video Marketing is now the latest and most popular trend. Did you know? A minute of video is worth 1.8 million words and the chances of getting a page-one listing on Google increases by 53 times when a video is used.
According to online stats, on average, a visitor will stay on your website or social media platform for 2 minutes longer when they have access to a video. It has also been estimated that by 2017, videos will represent about 90% of all Internet traffic. There are over 1 billion unique users visiting YouTube each month and 87% of social media users follow their brand's videos. Posts including video links tend to attract 3 times more visitors and online videos are 100% more socially engaging. It is noteworthy that more than 85% of online marketers make use of Online Video Marketing and 65% of viewers visit the corresponding websites after viewing a video and as a result, are far more likely to make purchase decisions.
Online Video Marketing implies:
- More Click-Through-Rate (CTR)
- More Market Exposure
- More social engagement
- 48% more Conversion Lift
- 138% more Brand Impact
Wedo Digital's portfolio includes some of Mauritian leading companies: The Mauritius Commercial Bank, LUX*, Permoglaze, Charles Telfair Institute, Circus, Evaco, OMG, Horizon and 20o Sud.
Click here to access Corporate Videos produced by Wedo Digital team (Our Work section): http://www.wedo.mu/, Orange, MCB, LUX, Permoglaze, 20 Degres Sud, Charles Telfair institute, Luxury Mauritius, Evaco, OMG, Horizon
About Property Finder Ltd.
Launched in 2009, Property Finder Ltd. is a Mauritian-based Limited Company, owner of the following brands: http://www.lexpressproperty.com (Real Estate portal), http://www.lacase.mu (home décor website), Luxury Mauritius Brand (http://www.luxury mauritiusmagazine.comand Luxury Mauritius Magazine) and http://www.wedo.mu.
Property Finder Ltd.
Office address: Royal Road, Fond du Sac, 20 602, Mauritius.
Telephone: +230-266-13-00
Fax: +230-266-78-10
Press contact:
Delphine TAYLOR, General Manager Property Finder Ltd
Tel: +230-266-13-00 / Mob: +230-542-39-93-05
d.taylor@lexpressproperty.com
http://www.wedo.mu
Neil Crespy:
Art & Film Director
T: +(230)266-1354 Fax: +230-266-7810
Email: neilcrespy@wedo.mu
http://www.wedo.mu
Greg Charoux
Business Development & Project Manager
T: +230 266 1354 / F: +230-266-7810
M: (5 942 5769)
Email: gregcharoux@wedo.mu
http://www.wedo.mu
