NEW YORK, Oct. 2, 2014 /PRNewswire/ --Tracx, the leading unified enterprise social media platform, released version 4.9 this week. With the update comes advanced capabilities and features, such as the ability to filter data by entities, an integration with IBM Coremetrics, and improvements to publishing and collection.
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With the introduction of entities, Tracx users can now analyze industry or category attributes across multiple topics in a unified view. Rather than creating multiple queries around one topic for multiple different brands, users can now look at the data that is relevant to that topic across all brands by setting up one simple entity.
Entities give greater ability to explore emerging trends, plus, multiple entities can be intersected in order to find all related posts that contain both mentions together.
Tracx also announces its integration with IBM Coremetrics, a leading provider of web analytics and marketing optimization solutions, in the release of version 4.9. The integration layers the power of enterprise website analytics onto full-conversation social media listening and management to deliver an end-to-end understanding of the effect of each channel's activities on one another.
Publishing capabilities have also been improved. Content drafts are viewable across teams in the enterprise, and engagement reports show custom tags added to private direct messages and public social posts. This tagging feature allows users to categorize not only public content, but their direct messages as well, providing users with the benefit of segmenting content into granular, flexible categories. Tracx also adds support for viewing images within direct messages and comments/replies, furthering the platform's position as a unified solution for all social media management.
About Tracx
Tracx is the next-generation unified enterprise social media platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. Headquartered in New York City, Tracx has offices in Tel Aviv and London. The world's top brands rely on Tracx.
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