DUBLIN, Oct. 15, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Mobile Application Market in Western Europe 2014-2018" report to their offering.
http://photos.prnewswire.com/prnh/20130307/600769
Mobile applications are software applications, which are developed for smartphones and tablets to perform various tasks using a programming language. These applications are used to perform specific tasks. Applications are generally small, individual software units with limited function. Mobile games also come under mobile applications. Mobile applications can be classified as native, web, and hybrid applications.
Native applications are specifically designed to run on a device's operating system. Native applications are preloaded in devices and do not require internet connections for access. Web applications, also known as browser applications, are applications in which all or some parts of the software are downloaded from the web. Hybrid applications are the applications which have both native and web application features.
The analysts forecast the Mobile Application market in Western Europe will grow at a CAGR of 29.94 percent over the period 2013-2018.
The Mobile Application market in Western Europe can be segmented into three divisions: Native mobile applications, mobile web applications, and hybrid mobile applications. Native mobile applications are those applications that are already housed in the mobile phones. Typical native mobile applications consist of alarm clock, calendar, notepad, calculator, and even games. Mobile applications that use and may be dependent on internet access in order to function are web applications.
Web-based mobile applications are produced to create real-time interaction between users all over the world. Social networking sites as well as games are popular platforms for mobile web applications. Hybrid mobile applications are applications that have native features but are at the same time web-based, in other words, a combination of native and web applications. Facebook and Skype are some of the known hybrid mobile applications.
The report, the Mobile Application Market in Western Europe 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on Western Europe; it also covers the Mobile Application market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Newly developed mobile applications are expensive because of their R&D expenditure. As a result of the increase in end-user demand for advanced applications, the price of existing applications is reduced. This strategy is used to attract price-sensitive customers who are late adopters of the product.
Also, free applications generate more demand than paid applications. Hence, the reduction in application prices is expected to increase the demand for applications in the future. This factor coupled with the increase in the provision of free applications is one of the key trends that is expected to contribute to the growth of the Mobile Application market in Western Europe.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Mobile and Internet Statistics in Europe
07. Market Landscape
08. Market Segmentation by Application
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Prominent Vendors
19. Other Reports in this Series
Companies Mentioned:
- Apple Inc.
- BlackBerry Ltd
- Google Inc.
- Microsoft Corp.
- Amazon.com Inc.
- Dell Inc
- Nokia Corp.
- Samsung Electronics Co. Ltd
For more information visit http://www.researchandmarkets.com/research/k499lb/mobile
Media Contact: Laura Wood, +353-1-481-1716, press@researchandmarkets.net
