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PR Newswire
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The World's Sweetest Game Candy Crush Saga Debuts on Windows Phone

LONDON and NEW YORK, December 11, 2014 /PRNewswire/ --

King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world, today announced its global hit game CandyCrush Saga is now available to download for free from the Windows Phone Store.

(Photo: http://photos.prnewswire.com/prnh/20141211/720707 )

Candy Crush Saga is one of the world's most irresistible games, played on average 834 million times each day*. And now, Windows Phone 8.1 customers worldwide will be able to get a taste of the fun as they enter the deliciously sweet and colourful world of the Candy Kingdom.

With 690 levels available at launch, players will be challenged to mix and match colourful candies in combinations of three or more to gain points and bonuses and progress through the Saga map. Players will also be able to seamlessly synchronise their progress across multiple devices via Facebook, allowing them to play anytime, anywhere.

"Windows Phone provides a great environment to enjoy the rich and colourful Candy Crush Saga gameplay so we're excited to announce the official worldwide launch on the platform," said Sebastian Knutsson, Chief Creative Officer at King. "King continues to add new levels to the game every few weeks so we hope to keep Windows Phone players thoroughly entertained on a daily basis."

"Windows Phone is backed by a rich app ecosystem that offers a variety of quality apps and games that take advantage of the platform's unique features and design," said Todd Brix, General Manager, Windows Apps and Store, Microsoft Corp. "Candy Crush Saga is a great example of the kind of rich games that people will find in the Windows Phone Store to get the most out of their devices."

*Candy Crush Saga average daily gameplays as of Q3 2014

About King

King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. It has a network of 348 million monthly unique users as of third quarter 2014, and offers more than 190 exclusive games in over 200 countries through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store and Amazon Appstore. King has game studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai.

© 2014 King.com Ltd. King, the King crown logo, Candy Crush Saga and related marks are trademarks of King.com Ltd and/or related entities.

Sarah Georgiakakis
Senior PR Manager, King
sarah.georgiakakis@king.com
+44-(0)7867-473-558

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© 2014 PR Newswire
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