DUBLIN, Feb .09, 2015 /PRNewswire/ --Research and Markets
(http://www.researchandmarkets.com/research/cb5lq7/india_toiletries) has announced the addition of the "India Toiletries and Household Cleansing Market Outlook to 2019 - Aggressive Marketing Strategies and Growing Hygiene Awareness to Propel Growth" report to their offering.
The toiletries and household cleansing market is expected to grow at a CAGR of 17.42% from FY'2014-FY'2019.
The report titled India Toiletries and Household Cleansing Market Outlook to 2019 - Aggressive Marketing Strategies and Growing Hygiene Awareness to Propel Growth provides a comprehensive analysis of the market size of the toiletries and household cleansing industry in India, market segmentation on the basis of product type (dish washers, toilet cleaners, floor cleaners and liquid hand wash). The report also entails the market share and company profiles of the major players in the organized segment of toiletries and household cleansing products. An analysis of the future of toiletries and household cleansing market in India is provided on the basis of revenue of the market over next five years.
The household care market of India is a burgeoning industry which comprises of products used for the upkeep of houses for day-to-day use. The rapid urbanization of the Indian population along with rising awareness pertaining to home hygiene has led to the growth of the demand for homecare products. The household care has been in general perceived as chore which has been transitioning rapidly, impelled by consumers' desire to be house- proud. This has resulted in the creation of a marketplace of easy-to-use, convenient and multipurpose products. However, the industry is characterized by low penetration rates and is presently in development phase, with the presence of only limited number of players, thus making it an oligopolistic organized market.
The rise in personal disposable income along with the changing lifestyles of the rural and urban population and the rising awareness pertaining to maintenance of hygienic conditions at home have contributed towards promoting the sales of toiletries and household cleansing products in India.
The market is expected to grow in the coming years with increasing number of innovative product launches by the existing players focusing on niche uses and convenience such as multifunctional cleaners. These multifunctional cleaners could be used for multiple domestic applications or liquid hand washes which exhibits both skincare and germicidal properties. The preferability for the non-ionic surfactants with their inherent bio-friendly properties and degradability are also likely to make headway in the household care market of the country.
Key Topics Covered:
1. India Toiletries and Household Cleansing Market Introduction
2. India Dish Washing Market Introduction and Market Size, FY'2009- FY'2014
3. India Floor Cleaning Market Introduction
4. India Toilet Cleaning Market Introduction
5. India Liquid Soaps Market Introduction and Size, FY'2009- FY'2014
6. India Toiletries and Household Cleansing Market Company Profiles
7. India Toiletries and Household Cleansing Market Future Outlook and Projections, FY'2015-FY'2019
8. Macro-Economic Factors Affecting India Toiletries and Household Cleansing Market
9. Appendix
Companies Mentioned
- Cif
- Dabur
- Hindustan Unilever Limited
- Jyothy Laboratories
- Kiwi Kleen
- Reckitt Benckiser
- Rohit Surfactants
- S. C. Johnson & Son
For more information visit http://www.researchandmarkets.com/research/cb5lq7/india_toiletries
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
