VENICE, Italy and TOKYO, May 7, 2015 /PRNewswire/ -- The Shiseido Group's high prestige brand "cle de peau BEAUTE" has announced the opening of "REVERBERATION-Pavilion of Light and Sound," designed by renowned architect Shigeru Ban. The pavilion is on view on May 8 and May 9 at the Palazzo Pisani Conservatory, one of the most refined historical buildings in Venice, Italy. This schedule coincides with the Vernissage of the 56th Venice Biennale.
This project, by producing a pavilion designed by Ban, is a collaboration to take on new creative challenges, and is part of the cle de peau BEAUTE brand's global strategy.
- The Pavilion Installed in Large Courtyard of Historical Building
The pavilion is located at the historic Palazzo Pisani, where it covers the Large Courtyard. Measuring 16 meters by 9 meters, and 9 meters tall, the pavilion has an architectural form that describes a smooth arc. In creating the pavilion, Ban was inspired by the "Lights of Venice" theme of cle de peau BEAUTE's 2015 Autumn/Winter Collection, and has created a design that is a dynamic but delicate expression of the brand concept. Light filtering through makeup cases used in constructing the exterior walls combines exquisitely with vibraphone, violin, flute and other music floating through the pavilion performed somewhere by live musicians. Together, the light and sound weave a fascinating, poetic atmosphere.
The lighting design for the pavilion is by Akari-Lisa Ishii, and acoustic consultant Daniel Commins handled the sound design. Ishii and Commins, both based in Paris, recently teamed up with Ban on the Centre Pompidou-Metz. The music program for the pavilion was coordinated by Keiko Mitsuhashi, an exciting young conductor based in Venice.
Fusing the contradictory elements of the historic building and contemporary pavilion design, the project could only have been achieved at this venue. The unique pavilion space enables visitors to experience the mysterious light and shadows of Venice in conjunction with musical performance. At the same time it incorporates and communicates the cle de peau BEAUTE brand's forward-looking message.
cle de peau BEAUTE is also sponsoring the MIT List Visual Arts Center, which is the presenting organization for the U.S. Pavilion at the 2015 Venice Biennale. This arrangement creates a new opportunity for networking within the international art community.
- Exhibition Information
Title: "REVERBERATION-Pavilion of Light and Sound" Designed by Shigeru Ban
Time: May 8-9, 10:00-18:00
*Press Preview: May 7, 12:00-14:00
*Press Tour by Shigeru Ban: May 7, 14:00-15:00
Venue: Palazzo Pisani Conservatorio di Musica Benedetto Marcello San Marco2810, Venezia, Italy
Organizer: Shiseido Co., Ltd. "cle de peau BEAUTE"
Exhibition planning and Coordination: Rumiko Ito + Misa Shin & Co.
Pavilion Design: Shigeru Ban, Architect
Lighting Design: Akari-Lisa Ishii
Acoustics: Daniel Commins
Music Program: Keiko Mitsuhashi, Conductor
Press-Kit: http://www.image.net/cpb_venicebiennale2015
Contact:
Yumi Oshinomi
cle de peau BEAUTE, PR Manager
Shiseido Co., Ltd.
+81-3-6218-6408
yumi.oshinomi@to.shiseido.co.jp
Grazia Zuccarini
Communication & Public Relations Manager
Shiseido Cosmetici Italia S.p.A.
Zuccarini@shiseido.it
