LONDON, June 1, 2015 /PRNewswire/ --
New survey from UltraDEX reveals that in the UK our smile is officially our beauty blind spot. While 89% of people think that bad teeth can make a person look older, 40% of people admitted that they have never considered whether their smile could be ageing them.
We're all aware of the importance of healthy eating and exercise to stay young and we spend millions on anti-ageing skincare products, but UltraDEX have worked with leading dentists who say we overlook how our ageing teeth impact on how well we look, and they have come up with an ageing assessment.
What happens to teeth as we age?
Everyday wear and tear and the natural aging process takes a toll on our teeth and gums, given all the chewing, crunching, biting and gnashing they do.
Contrary to what many people assume, teeth do not necessarily become more brittle with age, but tiny flaws, chips and cracks develop on our teeth over time. Stains appear where there is organic build-up of plaque, enamel erodes, gums recede and teeth can shift as we lose bone. The risk of gum problems increases with age as pockets form at the gum line where bacteria can grow. Sugary and starchy foods and carbonated sugary drinks are some of the biggest threats to teeth, as carbohydrates ferment, causing the bacteria in the mouth to produce enamel eating acids.
Leading dentist Mervyn Druian says:"As a dentist, when I examine a patient's mouth I am looking for key factors that both indicate the overall health and assess the wear and tear, the ageing of the mouth. Gums that are red looking and inflamed or have pockets, greying teeth that may be showing signs of small cracks, decay or abrasion are all warning signs that your mouth may be ageing faster than it should. A good dental regime, including using the right products, is key to age protecting your mouth, and keeping your smile looking young and healthy."
The best way to control ageing teeth and subsequent problems is prevention. Sounds obvious, but it's true. Healthy teeth can immediately make you look younger and more attractive. How old is your mouth? Find out by taking the test today: http://www.ultraDEX.co.uk/HOIYM.
To help age protect your smile it is important to follow a comprehensive oral health regime. The UltraDEX Recalcifying & Whitening range is a breakthrough in anti-ageing technology, the first-of-its-kind, a protect-restore-eliminate formula that leaves teeth more resistant, smoother, brighter and younger looking. The British brand is leading the anti-ageing oral care sector and calling for the nation to "age protect" their mouth.
Developed in conjunction with Barts and the London School of Medicine and Dentistry, the UltraDEXRecalcifying & WhiteningToothpasteandOral Rinse use a patented formulation. They are two of the most advanced products on the market; and the only products that remove unwanted bacteria, stains and odour causing compounds from the mouth and simultaneously recalcify tooth enamel.
The powerful combination of stabilised chlorine dioxide, fluoride and hydroxyapatite creates the optimal environment for strong, healthy teeth and remineralisation. Professor Robert Hill from Queen Mary University London explains: "Smart and safe chemistry is at work in your mouth when you use these products. The mineral fluorapatite crystalises onto the surface of the tooth. Fluorapatite is an important part oftooth enamel. To put it into context, chalk dissolves in acid, fluorapatite does not ."
Step 1: The iQ+ ActiveOxi Technology® (Stabilised Chlorine Dioxide and Fluoride) within UltraDEX instantly eliminates odour-causing compounds and unwanted bacteria to help prevent tooth decay, plaque and gum problems. It also and brings back the natural colour of your teeth by gently oxidising organic stains.
Step 2: The SensiShield® technology (with hydroxyapatite - the key building block of teeth) provides a strong and protective enamel shield and recalcifies tooth surfaces by filling in the microscopic enamel cracks, blocking exposed dental tubules and restoring the natural whiteness of teeth. This leaves teeth smoother, brighter, less likely to stain and protects them from acidic food and drink.
35% of people said that a nice smile is the first thing they notice about someone, so considering how much time and money we tend to spend on skincare, fragrances, and hair products, perhaps an oral care routine upgrade is all that's needed to protect and perfect your smile, taking years off of your appearance.
Notes to editors
- UltraDEX are offering a free mouth age assessment to journalists with one of the dentists involved in the campaign. Please get in touch if you would like to find out your mouth age.
- Find out more facts and stats on the key signs of mouth ageing and how to keep your smile young http://bit.ly/1PZ8rbk
- UltraDEX recalcifies tooth enamel and can help to prevent enamel erosion with daily use
- Watch this video to see the UltraDEX technology in action: https://www.youtube.com/watch?v=MPG-9KU_M54
- Find out more about the anti-ageing benefits of UltraDEX at: http://www.ultradex.co.uk/how-old-is-your-mouth-infographic
- The minerals found in human teeth and bones that give them their hardness and strength belong to a mineral family known as biological apatites, forms of calcium hydroxyapatite. Tooth enamel is the hardest and most highly mineralised substance in the body. It is 96% mineral, with water and protein accounting for the other 4%, giving it strength and hardness, but also brittleness. Tooth enamel can undergo a process called demineralisation if the pH of the mouth falls to lower than normal levels. The combination of mouth bacteria and sugars from some foods, snacks, soft drinks and sweets can generate lactic acid. The acidic conditions over time cause the enamel to slowly dissolve, creating tooth cavities. This allows for greater bacterial invasion deeper into the tooth, which assists the decay process. Powered by Hydroxyapatite, UltraDEX Recalcifying & Whitening Toothpaste has an advanced biomimetic action and works with the natural oral pH
- The SLS-free UltraDEX Recalcifying & Whitening Toothpaste and alcohol-free oral rinse are two of the most advanced products on the market. Developed especially for sensitive teeth in conjunction with Barts and The London School of Medicine and Dentistry, Queen Mary University London. With over thirty years of combined experience in the field of prevention, sensitivity and remineralisation Professor Robert Hill and Dr. David Gillam described the UltraDEX Recalcifying & Whitening Daily Oral Rinse as "a highly novel, unique and innovative product"
- Available from Boots, Amazon, independent pharmacies and selected dental practices
- UltraDEX Recalcifying & Whitening Toothpaste £8.15
- UltraDEX Recalcifying & Whitening Daily Oral Rinse £7.50
- Only UltraDEX PROTECTS your teeth and gums, RESTORES the natural whiteness of your smile and instantly ELIMINATES bad breath for 12 hours
- UltraDEX is a small, privately owned British business, specialising in collaborating with dentists to create advanced oral care solutions
- The UltraDEX oral rinses, toothpastes and oral spray are approved by the Vegetarian Society, registered with the Vegan Society, are gluten free and have Kosher status
