Newest article on PR Newswire's Small Business PR Toolkit provides questions to ask to prepare for the rise of wearables
NEW YORK, June 10, 2015 /PRNewswire/ -- As the interest of wearable technologies by consumers continues to grow, small business owners are beginning to collect data that can uncover how they can leverage these platforms in order to support their brand's products and services. While they may be taking a more reserved approach than larger corporations, small businesses should still consider asking the following questions when determining how wearables can impact your business performance:
- Do I now have to create a wearable technology app?
Don't create a wearable app just for the sake of creating one. In order for a wearable app to be useful, it will need to provide some value in a way that a smartphone currently cannot.
- Do I need to establish a policy to accommodate users or non-users of wearable technology?
This question not only relates to customers, but also your employees and vendors. Clearly identifying how these platforms can affect interactions with all the elements of your business can help to pave the way for integration. Will you need to accommodate the changing behaviors, and if so should you document and share with all employees?
To discover other questions you should ask on how wearables can impact your business, read contributing author Heather Wied's latest post here: http://bit.ly/1TbhzJ1.
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