LONDON, July 31, 2015 /PRNewswire/ -- A new popular poll by market research company Research Now suggests that, if they were able to vote in the Labour leadership elections, the majority of the general population would vote for Andy Burnham as the next Labour party leader, regardless of their political affiliation. This indicates that Andy Burnham may be the best candidate for the Labour Party in future general elections.
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In a nationally representative sample, of those interested in the Labour leadership election 30% would vote for Andy Burnham, a clear favourite. 24% of the public would vote for Jeremy Corbyn, level with Yvette Cooper (24%) and Liz Kendall (21%) bringing up the rear.
Among people who voted Labour in the last election, (but who are not necessarily registered to vote in the Labour leadership election) Andy Burnham is still the clear favourite with 36% favouring the candidate, with Jeremy Corbyn at 28% while Yvette Cooper (20%) and Liz Kendall (16%) trail significantly. However, among Liberal Democrat voters, the female candidates are favourites with Yvette Cooper in the lead.
In a week where it has been suggested Conservative voters have been joining the Labour Party in a bid to sway the leadership race in favour of Corbyn, the Research Now poll suggests that fewer than 15% of interested Conservative voters would cast 'spoiler' votes for Corbyn, far lower than the three other candidates.
Interestingly when asked to identify the Labour Leadership candidates from a selection of pictures of political leaders and celebrities, just over 10% of the public thought that the Conservative MP and Secretary for Health, Jeremy Hunt, was running for the Labour Leadership election.
About the Survey
Research Now used its "BY-INVITATION-ONLY"' consumer research panel, its Valued Opinions® Panel, and its deeply-profiled Consumer Panel to conduct the online survey among a total of 1,001 U.K. residents. Quotas were set for age, gender and region to bring them more into line with their actual proportions in the population. The study ran between Tuesday 28th July and Wednesday 29th July, 2015. For complete survey methodology, please contact Adam Warner at adam@mustardmarketing.com
About Research Now Group, Inc.
Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights. It enables data-driven decision making for clients who listen to and interact with the world's consumers and business professionals through Research Now's online panels, as well as mobile, digital and social media technologies. The company operates in 38 countries, from 24 offices across the globe, and is recognized as the market research industry's leader in quality, scale and customer satisfaction. For more information, go to www.researchnow.com.
