(EQS-News / 24/08/2015 / 14:39 UTC+8)
"Ruizhu" Ranked the 4th on the Ophthalmic Medicines Leaderboard in Tmall
Hong Kong,24th August, 2015
In 2014, the turnover scale of the online pharmacies in China reached up to
RMB 7 billion, with growth rate of 62.8%, occupied approx. 0.6% of the
overall pharmaceutical market in China. The number of online pharmacies was
150 in 2013 and increased to 246 by 2014. Tmall Pharmacy is one of the
famous online pharmacy platforms, from May to December 2015, the turnover
of Tmall Pharmacy reached up to approx. RMB528 million, and chemical drugs
occupied approx. 32.89%.
"Ruizhu" (Polyvinyl Alcohol Eyedrops) is an anti-fatigue, non-prescription
ophthalmic brand of China Grand Pharmaceutical and Healthcare Holdings
Limited (Abbreviation: China Grand Pharm), it ranked the 4th on the
Ophthalmic Medicines Leaderboard at Tmall Pharmacy, with market share of
8.37%.
China Grand Pharm started to involved in e-commerce in 2014, based on the
product characters and market analysis, insert different types of products
to the sales channels that fit the most to it, i.e. white collar and
teenagers are the frequent users of electronic devices, due to the prolong
exposure to electronic devices, some of them might be affected by dry eyes
and Xerophthalmia. Since June 2015, China Grand Pharm threw in resources on
digital TV in China, including Sohu, Tencent and PPTV, promoting "Ruizhu"
(Polyvinyl Alcohol Eyedrops), expecting to use the most efficient and
fastest way to promote China Grand Pharm and "Ruizhu" to the potential
customer base.
Resources: Menet
Ophthalmic Medicines Leaderboard at Tmall Pharmacy
Rank Product Name Manufacturer Market
Share
1 Bendazac Lysine Eye Drops Shapuaisi Pharma 15.65%
2 Compound Aspartate,Vitamin B6 and Mentholatum (China) 15.04%
Dipotassium Glycyrrhetate Eye
Drops
3 Carboxymethylcellulose Sodium Eye Allergan 9.57%
Drops Pharmaceutical
Ireland
4 Polyvinyl Alcohol Eye Drops Hubei EBE Co. Ltd 8.37%
5 ????????? Jiangxi Zhenshi Ming 7.49%
(Chinese name only) Pharmaceutical
(???????????)
6 Compound Aspartate,Vitamin B6 and Jiangxi Shan Liang 2.97%
Dipotassium Glycyrrhetate Eye Pharmaceutical
Drops (??????????)
7 Compound Sodium Chloride Eye Mentholatum (China) 2.58%
Drops(?)
8 ????? Tongrentang 2.58%
(Chinese NameOnly)
9 Compound Chondroitin Sulfate Eye Bausch+Lomb (China) 2.29%
Drops
10 ??? Chuxiong Lao Bo Yun 2.05%
(Chinese Name Only) Tang Pharmaceutical
(????????????)
End of Press Release
+++++
Document: http://n.equitystory.com/c/fncls.ssp?u=UNVRCWRBIX
Document title: 'Ruizhu' Ranked the 4th on the Ophthalmic Medicines
Leaderboard in Tmall
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