DUBLIN, Sep. 02, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/54z2vp/cookies_market_in) has announced the addition of the "Cookies Market in the US 2015-2019" report to their offering.
The cookies market in the US is expected to grow at a diminishing rate with a CAGR of 0.74% in terms of revenue and 0.47% in terms of volume during 2014-2019.
America has developed a culture that restricts people from having three square meals a day because of busy and demanding work schedules. Around one-fourth of the calorie intake in the diet of an American is from his snacking tendency. An average American is more likely to eat a slice of bread, a pizza, cookie, or fruits and vegetables while snacking on a daily basis. Thus they indulge in the habit of snacking, which has resulted in the expansion of refrigerated food in gas station stores as well as specialty stores. This habit of snacking among US consumers can be seen as a boon to the cookies market because it would lead to increase in consumption of cookies, especially during weekdays where snacking occasions are almost uniform throughout the day.
According to the report, though the cookies market in the US has almost reached saturation point, the market is still very much alive. The reason for this constant growth is numerous product offerings on behalf of the vendors to keep interest and curiosity levels alive among consumers. Both product as well as category extension has been observed among many largely renounced brands such as Oreo, Chips Ahoy, and Belvita. For instance, Oreo developed a completely new category of bacon biscuits and Belvita created an entirely new product category by introducing its breakfast biscuits. Coupled with the strong brand image of the brand these innovations have time and again proved to be an instrumental driver of the market.
Further, the report states that the biggest challenge faced by this market is from the private label.
The market size is calculated taking into consideration retail sales of the following product segments:
- Chocolate-based cookies
- Butter-based cookies
- Cream-filled cookies
- Wafer biscuits
- Plain cookies
- American cookies
- Others (assortment cookies, artisanal cookies, in-store bakery cookies, and egg-based cookies)
The revenues of the subsequent years are calculated taking into consideration the sales from the following distribution channels:
- Supermarket and hypermarkets
- Specialist stores
- Independent retailers
- Convenience stores
- Online retailers
- Others
Key Vendors
- Campbell's
- Kellogg's
- Mondelez International
For more information visit http://www.researchandmarkets.com/research/54z2vp/cookies_market_in
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
