NEW YORK, Sept.3, 2015 /PRNewswire/ --With approximately 7 billion mobile users at the end of 20141, mobile marketing presents a unique opportunity for small businesses to deliver unique brand experiences tailored to consumers on-the-go. As mobile usage continues to rise, companies need to recognize the importance of delivering social media messaging that caters to and targets mobile device users.
Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO
In her debut article posted to PR Newswire's Small Business PR Toolkit, Kristen Gramigna, chief marketing officer for BluePay, provides three ways you can incorporate mobile marketing tactics into your current social media strategy. To reach new customers or to deepen the engagement with current customers:
- Customize. Gramigna suggests that it's critical to review how your social profiles look on all platforms (e.g., desktop, iPhone and Android devices). This research will allow you to customize your social profiles to ensure the best user experience possible.
- Optimize. With mobile users checking social media to find suggestions for nearby businesses, it is key that your prospects and returning customers can quickly find you on social media. Optimize your social profiles so users can find you and confirm that all profiles include your correct business location, hours of service, price range and contact information.
- Tailor. Gramigna recommends you tailor your social media posts to a mobile user's day. With the majority of mobile search activity taking place from 3 p.m. until midnight, tailor your social activity to involve mobile users during these hours based on their search activity and location.
For further discussion on Gramigna's remaining mobile marketing tip, read her complete article here: http://bit.ly/1JDIAQ8.
1 http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2014-e.pdf
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business,click here. You can receive updates on new Small Business PR Toolkit content by following@prnsmallbizon Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe,Middle East,Africaand theAsia-Pacificregion, and is a UBM plc company.
Contact:
Amanda Eldridge
Director, Strategic Channels
201-360-6906
Amanda.eldridge@prnewswire.com
