China Internet Crowdfunding and Wealth Management Industry Report 2015 - Total Retail Sales Of China's Outdoor Gear Industry Reached RMB 20.08 Billion in 2014, Jumping By 11.2% Year On Year

DUBLIN, Sept. 07, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/3g2tcp/china_outdoor) has announced the addition of the "China Outdoor Gear Industry Report, 2015-2018" report to their offering.

In recent years, the fact that outdoor activity is becoming increasingly prevalent has promoted the rapid development of Chinese outdoor gear industry. The total retail sales of China's outdoor gear industry reached RMB20.08 billion in 2014, jumping by 11.2% year on year.

Sales channels of China outdoor gear industry cover professional outdoor stores, department stores, e-commerce and others, among which department store channel witnesses swift development. In 2014, the number of outdoor gear shops in department stores expanded quickly to 7,872 which was 3.7 times that of professional outdoor stores, and outdoor gear sales in those department stores amounted to RMB11.65 billion, occupying 58% of the total retail sales. By contrast, under the impact of e-commerce and department store channels, professional outdoor stores see a decreasing proportion of the total retail sales, such as 18.6% in 2014.

At present, most foreign brands have entered China and occupied about 70% share of the Chinese outdoor gear market, but the homegrown brands have sprung up. In 2014, the number of domestic Chinese brands rose by 46 to 504, including 354 core brands such as Toread, MobiGarden, Sanfo Outdoors, Camel and Kolumb.

Key Topics Covered:

1 Overview of Outdoor Gear

2 Development of Foreign Outdoor Gear Industry

3 Development of China Outdoor Gear Industry

4 Major Foreign Companies

5 Major Chinese Companies

6 Development and Prospect

Companies Mentioned

- Beijing Sanfo Outdoor Products Co., Ltd.
- Beijing Toread Outdoor Products Co., Ltd.
- Black Diamond
- Columbia Sportswear
- Guangzhou Camel Apparel Co., Ltd.
- Guangzhou Shehe Outdoor Co., Ltd.
- Jarden Corporation
- Jihua Group Corporation Limited
- Kolumb Outdoor Equipment Co., Ltd.
- Lafuma
- Mobi Garden
- Shanghai Challenge Textile Company Limited
- VF Corp

For more information visit http://www.researchandmarkets.com/research/3g2tcp/china_outdoor

Media Contact: Laura Wood , [phone], [e-mail]