Established leader in serving automotive dealerships and OEMs
BIRMINGHAM, England, Sept. 17, 2015 /PRNewswire/ -- The Reynolds and Reynolds Company announced today that it has acquired Contact Advantage, a software company in Glasgow, Scotland, specialising in applications for automotive dealerships and manufacturers. The company's software delivers an extended suite of products for dealerships and OEMs, covering the complete sales cycle from the initial customer contact and prospect management through vehicle purchase.
"The addition of Contact Advantage adds an important set of Customer Relationship Management (CRM) and Showroom products to Reynolds' portfolio," said Adele Feeney, Managing Director for Reynolds - UK Automotive. "We can now offer a unique combination of best-in-breed Dealership Management System (DMS) and Showroom applications that offer seamless, unprecedented levels of integration. With Contact Advantage, dealerships and manufacturers can capture and synchronise more of their customer data and streamline more of their communications in the vehicle purchase process."
As a leading provider of automotive Showroom, F&I, and Lead Management applications in the U.K. and Europe, Contact Advantage also has developed strong working relationships with a number of OEMs in support of the vehicle sales process.
"We've always recognised the benefit of partnering with a larger DMS company to build a set of tight-knit, fully integrated solutions," said Rob Lewis, Managing Director of Contact Advantage. "We see this as a unique opportunity to expand into other markets with the backing of a true global player, which is firmly focused on growth for the long term."
Most recently, Contact Advantage introduced a new suite of iPad applications enabling dealerships to take their customers through the entire sales process - from model selection, colour and specification configuration, pricing and order forms - all in one simple-to-use interactive iPad application.
About Reynolds
Reynolds and Reynolds in the U.K. provides automotive retailing solutions for car dealers and manufacturers. The company has been at the forefront of the computer industry since the 1960s and has provided innovative solutions to the automotive market place, along with comprehensive hardware maintenance and surround services for more than 50 years. Reynolds and Reynolds is headquartered in the U.S. and serves automotive dealerships with software, business forms, and services in North America, Canada, the U.K., and Europe.
For more information: www.reyrey.co.uk and www.contact-advantage.com.
