Only Rice Protein Clinically Shown to Equal Animal-Based Whey Protein In Building and Maintaining Muscle, Rice Could be the New Meat in the EU Too
MARINA DEL REY, California, Nov. 27, 2015 /PRNewswire/ -- Nordic Food Partners A/S, the European distributor of the one of the largest manufacturers of rice protein concentrates and rice protein isolates in the world, Axiom Foods, will showcase Oryzatein® to attendees of FI Europe December 1-3, 2015 at booth 6185 in Hall 6. Oryzatein brown rice protein, reported by CNBC-TV as "the new meat," is used in thousands of mainstream food products in the United States from protein powder formulas to skincare lines, ice creams and nutrition bars. The ingredient is the only clinically-shown rice protein to equal animal-based whey protein in building and maintaining muscle. Oryzatein earned the first GRAS-self affirmation for a rice protein and was awarded the coveted "Clean Tech Award" for its contributions to global innovation, sustainability and economic impact. Nordic Food Partners is showcasing this allergen-friendly plant protein to fulfill a growing interest amongst European food makers to find alternatives to phyto-estrogen-laden soy and dairy-based whey proteins.
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"Oryzatein is one of the only vegan protein sources shown to be as beneficial as animal-based whey at building muscle and aiding exercise recovery," said Thomas Frey, Business Unit Director, Nordic Food Partners A/S. "We have it available in an 80% protein concentrate and also offer a 90% protein isolate."
"Oryzatein is packed with all 20 amino acids, including the essential ones the body must get from outside sources," said Axiom Foods, CEO, David Janow. "It is, by far, the most allergen-friendly vegan protein source and can be formulated with, and in conjunction with, soy protein and whey proteins."
Nordic Food Partners will also showcase Axiom's yellow and green pea proteins at the show and samples will be available for attendees to taste and test.
About Nordic Food Partners: Nordic Food Partners A/S was founded in 2001 by executives from Cerestar Scandinavia A / S, and is an international organic and conventional food manufacturer that specializes in providing competitively-priced foods to supermarket chains and industrial customers in Europe. Nordic Food Partners imports directly from all over the world, owns the largest packing facility in Scandinavia and is a part owner of suppliers and producers in both Asia and South America.
About Axiom Foods: Axiom Foods is the global innovator, manufacturer and distributor of allergen-friendly plant protein ingredients, plus sweeteners and dairy-alternatives, which are used in food, beverage, nutraceutical and cosmetic products from nutrition bars to pasta, and non-dairy yogurts to facial cleansers. Fractioning organic allergen-friendly ingredients from rice, pea, oats, and sacha inchi amongst other nutrition-packed plants, Axiom works in tandem with governmental bodies and other manufacturers to set ethical standards and educate consumers about the power of plant protein in the food supply. Recently featured on CNBC-TV, Axiom's signature Oryzatein® is the only patent-pending, GRAS-self affirmed, whole grain brown rice protein with clinically-backed claims.
Press contact:
Axiom Foods:
Alyson Dutch,
Brown + Dutch PR, Inc.,
310.456.7151, Alyson@bdpr.com
