PR Newswire's Small Business PR Toolkit contributing author Rich Kahn discusses the answers
NEW YORK, March 3, 2016 /PRNewswire/ -- To stay relevant and visible during the ongoing evolution of digital marketing, small business owners must leverage the new opportunities and technologies to promote their brands through online channels.
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In his latest post on the PR Toolkit, Rich Kahn, founder and CEO of eZanga.com explains how technology has changed the way marketers market, which then changes the look and feel of a business' marketing department. Kahn further explains the following reasons why digital marketing is the new traditional marketing:
- Departmental changes. Employers have made the shift within their organizations to reflect the wants and needs of their consumers. With employees now having titles as "social media manager" or "content strategist," most customers want access to information very quickly and they dictate how they want to see it. Kahn suggests integrating "experience marketing" where you leave the channels behind and focus solely on the user and their unique experience.
- Omnichannel approach. As we continue to adopt new technologies, marketers must continue to implement an omnichannel strategy to coordinate seamless interactions between different devices and experiences. Kahn sites how print campaigns are now leveraging QR codes, hashtags and social media icons to drive consumers back to an online experience.
For further discussion on the reasons digital marketing has become the new traditional marketing, read Kahn's post here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business,click here. You can receive updates on new Small Business PR Toolkit content by following@prnsmallbizon Twitter.
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