LBS market in GCC 2016-2020 - Expected to Grow at a CAGR of 32.85%

DUBLIN, March 4, 2016 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/3kqvhk/lbs_market_in_gcc) has announced the addition of the "LBS market in GCC 2016-2020" report to their offering.

The LBS market in the GCC is expected to grow at a CAGR of 32.85% during the period 2016-2020.

LBS is used to track the location of users within a wireless network using location-enabled mobile devices. It uses geographical information system (GIS) technology and the Internet to track the location of users. It is used for finding places and routes, tracking, obtaining traffic updates, and real-time directions, finding information about ongoing local events, and location-based advertising and infotainment. Location-based services improve customer support, workforce management, service delivery, and marketing effectiveness.

The market is divided into the following segments based on usage:

• Indoor LBS
• Outdoor LBS

According to the report, the adoption of smartphones has increased rapidly among consumers in the GCC, particularly in the UAE and Saudi Arabia. Increasing demand for smartphones is significantly affecting the LBS market. This scenario is leading to the introduction of new smartphone models by OEMs and the development of innovative apps by application developers.

Further, the report states that consumers using LBS expect reliable and accurate real-time information to be provided by LBS providers. However, providing accurate information is a difficult task, and the accuracy in real-time location-based search results is measured by the relevancy of the information provided by search providers.

Key vendors:

• Etisalat
• Google
• HERE
• Nearbuy
• TomTom
• Zain

Key questions answered in this report:

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by user location

PART 07: Outdoor LBS: Market segmentation by service

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

For more information visit http://www.researchandmarkets.com/research/3kqvhk/lbs_market_in_gcc

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