NEW YORK, April 18, 2016 /PRNewswire/ --
Custom-content program to deliver best-in-class digital and print storytelling and executive events driving thought leadership on global connectivity
Tech Mahindra Limited, aglobalproviderofdigital,ITnetwork andengineering solutions, haslauncheda three-year partnershipwithWSJ.Custom Studios, the custom content marketing division ofThe Wall Street Journal.Theground-breaking enterpriseseesthe two organizationscollaborating todevelop custom contentfocused ontechnology andour increasingly connected world, including cutting-edgethought leadership issuesaimed atglobalbusiness leaders.
(Photo: http://photos.prnewswire.com/prnh/20160418/356525 )
Called'In The Future', themultimedia custom-content programpromises tochallenge conventional thinking,drivevitalconversationsand illustrate the potential benefits of growing connectivity.Thiswill involve the creation of originaland compellingstories and video that spanprint and digital media, tablet and mobile, graphic solutions, social media and events. The campaign will deliver unique insights from top thought leaders in their respectivefieldsand engage audiences asto what the future means for them.
"To realize and buildthe future of everything that we dreamof,we have to embraceour visiontoday. I amdelighted to undertakethisexcitinginitiative withWSJ. Custom Studios, to drive awareness and conversation illustrating the benefits ofemergingconnectivity through information and entertainment," saidCPGurnani - Managing Director and CEO,Tech Mahindra.
"Consumer insights are no longer about incremental step changes but a leap into the future. We are pleased this newstrategic partnership willhelp us drive thought leadership on these important trends driving the future of business," said Brian Maloney - President, Americas, Tech Mahindra.
"WSJ.Custom Studiosis committed toproducingbest-in classcustomcontentin partnership with the world's leading companies,deliveringcompelling campaigns to drive innovativemarketingsolutions,"saidTrevor Fellows - Executive Vice President & Global Head Advertising Sales, The Wall Street Journal. "Inlaunching'In The Future',we look forward toleadinga multi-faceted program across print, digital, and social media, supportingTech Mahindraineffectively reaching a globally ambitious audience."
"Digital disruption, automation and specialization are increasingly transforming our customer businesses," said Jagdish Mitra - Chief Strategy and Marketing Officer, Tech Mahindra. "We are pleased this newstrategic partnership willhelp us drive thought leadership on these important trends driving the future of business, as well as getting analysts, consumers and advisors to share their thoughts and give us a ringside view of the future."
Centralto the'In the Future'program is Tech Mahindra'sthree-yearsponsorship of The Wall Street JournalCEO Council'sannual meeting in Washington,D.C. in November, whichboastsanexclusive,invitation-only membershipthat brings together theworld's mostinfluentialleadersofindustry, finance, government and policy.The participating CEOshead upcompaniesfrom 11countries and a diversegroup of industries that collectively employ more than five million people andgeneratemore thanUS$2 trillion in annual revenue.
This past January, Tech Mahindra and The Wall Street Journalcelebratedtheir new partnership at the World Economic Forum (WEF) in Davos, Switzerland. Attendees included:AnandG. Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd; C. P.Gurnani, Chief Executive Officer and Managing Director of Tech Mahindra; William Lewis, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal; and Trevor Fellows, Executive Vice President & Global Head of Advertising Sales, The Wall Street Journal.This was followed by Tech Mahindra's sponsorship of The Wall Street Journal'sCIO Network Conference, at Half Moon Bay in February.
About Tech Mahindra
Tech Mahindra represents the connected world, offering innovative and customer-centric information technology services and solutions, enabling Enterprises, Associates and the Society to Rise'. We are a USD 4.0 billion company with 107,100+ professionals across 90 countries, helping over 800 global customers including Fortune 500 companies. Our innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value to our stakeholders. Tech Mahindra is also amongst the Fab 50 companies in Asia as per the Forbes 2014 List.
We are part of the USD 16.9 billion Mahindra Group that employs more than 200,000 people in over 100 countries. The Group operates in the key industries that drive economic growth, enjoying a leadership position intractors,utility vehicles,information technology,after-marketandvacation ownership.
Connect with us onhttp://www.techmahindra.com
Our Social Media Channels
http://www.facebook.com/TechMahindra
http://twitter.com/Tech_Mahindra
http://www.linkedin.com/company/tech-mahindra
http://www.youtube.com/user/techmahindra09
About WSJ. Custom Studios
WSJ. Custom Studios, the content marketing division within The Wall Street Journal's advertising department, crafts stories that engage consumers and elevate the conversation for brands. Its global team of award-winning editors, designers and interactive developers are all held to the high standards for which The Wall Street Journal is known, resulting in highly original and credible content that resonates with the client's target audience. The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. Published by Dow Jones, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. http://www.wsj.com
Media Contacts:
Tech Mahindra:
Richa Shah
+91-9515219579
Richa.Shah@TechMahindra.com
Dow Jones:
Jacquelyn Drozdoff
+852-2831-2583
Jacquelyn.drozdoff@dowjones.com
IN THE FUTURE
E Mail
inthefuture@techmahindra.com
URL
http://www.wsj.com/ad/inthefuture
https://youtu.be/fOORnfEFsNY
Twitter
@tech_mahindra
