Toy leader forges new relationship with Nickelodeon International in EMEA
NORWOOD, Massachusetts, April 26, 2016 /PRNewswire/ --Toy State, a toy industry leader and innovator in licensed and highly stylized 'lights and sound' and radio-controlled (R/C) toy vehicles, has secured a licensing partnership with Nickelodeon Viacom Consumer Products (NVCP) to design, develop and manufacture lines of toy vehicles featuring the popular Teenage Mutant Ninja Turtles entertainment brand.
The two-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed lights and sound, preschool and radio-controlled vehicles. Product will be available mid-2016 at major retailers across the EMEA region.
"Toy State is going green and we couldn't be more excited," said Toy State president Andy Friess. "Teenage Mutant Ninja Turtles has been a top toy and entertainment brand for more than 30 years, and it has shown a unique ability to continually reinvent itself and stay fresh and exciting for every generation. This is exactly the kind of brand we love to collaborate with."
"We are thrilled to be working with Toy State to develop a robust line of toy vehicles for one of our most popular classic properties, Teenage Mutant Ninja Turtles," said Mark Kingston, Senior Vice President, NVCP Europe, Middle East, Africa & Australia. "We are looking forward to Toy State's creative vision for this product line which is set to deliver the next sure hit to the toy aisle."
Toy State recently added Barbie to its licensing portfolio, joining the company's flagship Road Rippers® and Nikko' brands, as well as lines featuring leading licensed properties including Hot Wheels', Caterpillar®, WWE®, Thomas & Friends' and DC Super Friends' in its strong brand lineup.
"This is the perfect way to begin 2016," said Friess. "Development is in full swing, and we're including plenty of Toy State twists to our vehicles to help keep Raph, Leo, Donnie and Mikey one step ahead in their battle against Shredder. Ninja Turtles fans of all ages are going to love this line!"
About Toy State
For 30 years, Toy State has been an innovator and industry leader in the manufacture of 'lights & sound' and R/C toy vehicles. Founded in 1984, Toy State's portfolio features its flagship Road Rippers® and Nikko' brands. The company also boasts Hot Wheels', WWE®, DC Super Friends' and James Bond 007' lights & sound and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys. Working with the world's leading automakers and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages. For more information, visit www.toystate.com.
About Nickelodeon & Viacom Consumer Products (NVCP)
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company's portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.
Contact:
Ian Meropol
imeropol@a-g.com
+1-781-608-2958
