…Luxury car manufacturer turns to Tata Elxsi to deliver innovative project…
SOASTA, the leader in performance analytics, today announced that it has been chosen by Tata Elxsi to support a pioneering project that will create a truly connected car. Tata Elxsi is working with a luxury car brand to design advanced telematics and other services that will feature in a selected line of vehicles. SOASTA's TouchTest platform will be used to validate and test the performance of key services and ensure the project remains on track. Financial details were not disclosed.
The idea of a connected car has evolved as new consumer technologies emerge and become commonplace in everyday lives. When applied to a luxury brand, the concept ratchets up many gears in terms of the quality, precision and exacting standards. This was the backdrop to Tata Elxsi's own appointment and their decision to partner with SOASTA. SOASTA's selection followed an intense evaluation period lasting many months that saw the SOASTA technical team conduct numerous demos and tests designed to demonstrate the scope, scale and capabilities of the SOASTA platform. It ultimately led to approval from the car manufacturer of Tata Elxsi's choice of partner and performance analytic platform.
"Manufacturers' put new cars through their paces on the test track to assess their performance and reliability and to gain valuable insights. It's no different for the connected car project. Our test track is the SOASTA platform that allows us to measure and review the performance, reliability and tolerances of key aspects associated with the connected car itself. For such a scalable platform, it is easy to deploy and more affordable and cost effective than offerings from other vendors," said Nitin Pai, SVP, Tata Elxsi.
"We worked closely with SOASTA's engineering team to devise the process and scenarios that form the basis of the tests. The support, professionalism and responsiveness of the SOASTA team has helped us to prepare thoroughly for what lies ahead as we gear up for months of detailed and precise performance testing. We anticipate pressing deadlines that will constantly change as the requirements evolve but we have the confidence, reassurance and knowledge that SOASTA's performance and analytical platform is more than up to the challenge," added Nitin Pai.
"Tata Elxsi's decision to place their trust in SOASTA's engineering and technical prowess speaks volumes to the strength and robustness of the platform, it's affordability and ease of deployment. It also speaks to the values and qualities of the individuals and the company that makes SOASTA such a great partner dependability, determination, flexibility and persistence to name but a few. A connected car project is a complex undertaking at the best of times but when you are delivering it for a prestigious brand, the pressure is really on. SOASTA are proud to be associated with such an innovative project and delighted to be working with Tata Elxsi to bring the project to life," said Tom Lounibos, CEO founder, SOASTA.
About Tata Elxsi
Tata Elxsi offers customised R&D services spanning across the product's lifecycle to automobile manufacturers and component suppliers. Our industry experience in working with leading OEMs, Tier1 suppliers, tool and chip vendors, makes us the preferred partner for system and sub-system design for the entire product lifecycle.
Tata Elxsi's partnership with industry bodies such as AUTOSAR, Artop, and Connected Car consortium enables it to provide expertise in the design and development of next-Gen automotive electronics, pertaining to Powertrain and Hybrids, Body Chassis, Safety Security, and Infotainment Telematics.
Tata Elxsi is accredited with Automotive SPICE Level 5, SEI CMMi Level 5, ISO 27001:2005, and ISO 9001:208 certifications providing a very stringent quality process. This is supported by a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation visual effects and systems integration. Tata Elxsi is a listed company.
About SOASTA
SOASTA is the leader in performance analytics. The SOASTA Digital Performance Management Platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 100 million tests performed and more than 250 billion user experiences measured, tested and optimized, SOASTA is the digital performance expert trusted by industry-leading brands, including 50 of the Top 100 Internet retailers, six of the Forbes Top 10 media companies and seven of the Forbes Top 10 tech companies, including Apple, Target, Nordstrom, Staples, Home Depot, Sears, Walmart, Etsy, Nike, Best Buy, Adobe, Intuit, Microsoft, DIRECTV, Netflix and CBS. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit http://www.soasta.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160503006949/en/
Contacts:
SOASTA
Ajay Nawathe, +44 (0)118 900 1370
+44 (0)7813 564099
Marketing Director, EMEA
anawathe@soasta.com