World Digital TV Databook 2016 - Global Digital Penetration Climbed From 40.4% of TV Households at end-2010 to 74.6% by end-2015 - Research and Markets

DUBLIN, May 20, 2016 /PRNewswire/ --

Research and Marketshas announced the addition of the"Digital TV World Databook"report to their offering.

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Global digital penetration climbed from 40.4% of TV households at end-2010 to 74.6% by end-2015, according to the latest edition of the Digital TV World Databook. About 584 million digital TV homes were added in 138 countries between 2010 and 2015. This doubled the digital TV household total to 1,170 million.

From the 584 million digital homes added between 2010 and 2015, 156 million came from primary DTT [homes taking DTT but not subscribing to cable, satellite TV or IPTV]. Digital cable contributed a further 231 million. There were more pay IPTV additions (88 million) than pay satellite TV ones (67 million). However, there were still 398 million analog TV households (terrestrial and cable) by end-2015, although this was down from 863 million at end-2010.

From the digital TV households additions between 2010 and 2015, 381 million were in the Asia Pacific region; more than doubling its total to 608 million. China became the largest digital TV household nation in 2010, rising to 339 million digital TV homes (29% of the world's total) by end-2015.

The number of pay TV households (analog and digital) reached 907 million by 2015, up from 716 million in 2010. Asia Pacific increased by 126 million - or two-thirds of the global additions - during this period to bring its total to 520 million.

Published in May 2016, this 482-page electronically-delivered report comes in two parts:

- An 80-page PDF file providing a global Executive Summary, Ranking and Comparison Tables.
- An excel workbook for the 138 countries as well as summary tables and comparison tables.

For more information visithttp://www.researchandmarkets.com/research/g94fpz/digital_tv_world

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