DUBLIN, May 24, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Online Lingerie Market in APAC 2016-2020" report to their offering.
The online lingerie market in APAC to grow at a CAGR of 27.81% during the period 2016-2020.
Online Lingerie Market in APAC 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
The evolving fashion landscape and the rising need for comfort have resulted in increased demand for lingerie across the region. The opening of online lingerie stores has improved the growth prospects of the lingerie industry, as they offer a wide range of international and private labels through one platform.
Many established brands such as Victoria's Secret and Calvin Klein have marked their presence online. This online availability is appealing because it makes the stores accessible to consumers on the move while also providing the opportunity to shop in privacy. An online channel not only generates sales via the internet but also acts as a platform for vendors to display their latest designs. Key brands also make online catalogs available for the consumers to browse and purchase products according to their convenience.
According to the report, growing smartphone and internet penetration has had a significant role in the growth of this market. Customers are becoming increasingly tech-savvy, and vendors are launching easy-to-navigate and user-friendly interfaces for their mobile and desktop websites.
Further, the report states that despite the availability of various apps and other services online, choosing a product with the correct measurements and fit has been a constant cause of concern for consumers.
To calculate the market size, the report considers revenue generated from the online retail sales of the following lingerie products:
- Bras
- Daywear
- Loungewear
- Panties
- Shapewear
- Sleepwear
Key vendors
- Baci Lingerie
- Hanesbrands
- Jockey
- L Brands
- PVH
Other prominent vendors
- Chantelle
- Etam
- Golden Lady
- Lindex
- Triumph
- Wacoal
- Wolford
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
For more information visit http://www.researchandmarkets.com/research/35tm4s/online_lingerie
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